What is the key feature that makes a face stand out? Whist the logical assumption might be your standard nose, eyes or mouth, it’s the eyebrows that hold the highest face value.

Eyebrows might seem to serve the same purpose as eyelashes, keeping dust, dirt and rain out of our eyes. Why else would we have a random swath of hair across our forehead? Think of your eyebrows as a natural sweatband of sorts. “Your eyebrows are really meant to deflect sweat away from your eyes,” says Jean Carruthers MD, a clinical Professor of Ophthalmology at the University of British Columbia. “They’re definitely a protective mechanism.”

The role of eyebrows in facial recognition may help explain why models with distinct eyebrows, such as Cindy Crawford, often rise to the top. Since females naturally have more arched, thinner and higher set eyebrows than men, a woman who embraces a more masculine eyebrow will inevitably stand out, explains Izzat Jarudi, a co-author of the Perception study.
 
Perhaps more importantly, eyebrows also have a social function, because they are critical to emotional expression, as well as facial recognition. We are all subconsciously cued in to each others’ eyebrows: how and when they move and what they look like. As a result, we place a lot of stock in changes to their shape, colour and size, according to Javid Sadr, an Assistant Professor of Psychology at the University of Lethbridge in Canada. In fact, eyebrows may be a sort of facial signature, possibly a way of distinguishing one person from another. In 2003 Sadr and his fellow researchers conducted a study, published in the journal Perception, where they showed people 25 images of celebrities without eyebrows and then another 25 snapshots of celebrities without eyes. Interestingly, the study participants correctly identified about 56 percent of the eyeless celebs but only 46 percent of those who were eyebrow free. The study’s conclusion? Eyebrows are even more important than eyes for recognising people.

It’s pretty hard to get your eyebrows looking right and much harder to get them even, so the Cachet D’Or Eyebrow Kit by Xenca transforms average eyebrows into amazing shapes and unique colour every time. The kit contains 1 eyebrow powder, 1 double ended brush, and 3 stencils. The benefits include:
Quick and easy to apply
Waterproof and smudge proof
Lasts up to 24 hours
Can result in a natural and softer look compared to pencils or tattoos

Nigel Dacombe
Xenca – 
Associate Shareholder