A new tea brand, with its roots in the mindful Danish concept of Hygge, has been launched by Danish tea enthusiast, Tina Gloggengieser.
Hoogly tea is a range of natural and ethically sourced green, white and black teas, herbal infusions and oolong – with unique blends and unusual flavours – all beautifully presented.
The blends are all personally developed by Tina, and draw on the central themes of hygge: togetherness, food and celebration.
These include Around the Fire Black Tea – a combination of smoky tea leaves, warming spices, safflower and crushed chilli; Baked Apple Chai – a base of Mellow Sri Lankan tea with apple, ginger, cinnamon and cloves; and Sparkling White – Chinese white tea with apple, lemongrass, elderflower and rosehip.
“Hygge can be loosely translated as a year-round feeling of warmth, wellbeing and cosiness. Central to hygge living is tea, with its ability to bring comfort and a sense of well being,” says Tina, who now lives in Brighton, UK.
Denmark is consistently rated as one of the happiest countries in the world, and their love of hygge is frequently cited as one of the reasons for this. The Happiness Research Institute ran a survey among Danes to find out what they most associate hygge with, and hot drinks took first place.
Hoogly teas are blended and packed in the UK, ethically sourced and fairly traded. The biodegradable tea pyramids are soil association certified.