Doctor Seaweed’s Weed & Wonderful
Kaiser Chief’s front man Ricky Wilson and his best mate launch their award winning range of seaweed infused culinary oils in Sainsbury’s this summer, as part of the supermarket chain’s ‘Future Brands’ programme.
Seaweed is one of the top food trends of 2019 and gaining huge momentum in the food industry due to its highly rich nutrient content, masses of umami flavour and being a sustainable food resource on our planet.
Ricky and Doctor Seaweed himself – Dr Craig Rose – are on a mission to educate the nation on this amazing forgotten food source, Ricky Wilson explains “Seaweed has incredible flavour and health benefits, and our range of Doctor Seaweed’s Weed & Wonderful oils are the simplest way to use seaweed in everyday meals, just drizzle over salads, grilled veg or fish or use in a stir fry. The flavour is rockin!”
Doctor Seaweed’s Weed & Wonderful organic range of infused oils offer superb umami flavours of the sea, and the Sainsbury’s launch will include our: Naturally Smoked Scottish Seaweed Infused Oil retailing at £9 and an Intense Smoked Seaweed Infused Culinary Essence also retailing at £9. These products are incredibly easy to use – just drizzle over salads, steamed vegetables, grilled fish, dips and sauces to boost with incredible natural flavours.
Doctor Seaweed’s Weed & Wonderful culinary infused oils recently won BBC One’s ‘The Customer Is Always Right’ where contestants trialled the products and loved their great taste and ease of use. Ricky Wilson also used his best pal’s seaweed on the Great British Bake Off’s Stand Up to Cancer series in 2018, he baked seaweed wholemeal scones and Paul Hollywood said they tasted “Fantastic”.
Doctor Seaweed’s Weed & Wonderful products use only the best Organic Hebridean Seaweed from their own dedicated production of sustainable wild harvesting in the pristine waters around the remote islands of the Scottish Outer Hebrides.
Founded by Doctor Seaweed himself, Dr Craig Rose is a marine biologist with a vision of bringing seaweed to everyone in a way they’ll love, “I have developed the products to be incredibly easy to use and add a great flavour boost to any dish. I am hugely passionate about helping people to rediscover seaweed as a sustainable and forgotten healthy and tasty food.”
From 23rd June, Sainsbury’s will retail Doctor Seaweed’s Weed & Wonderful range of culinary oils across a number of stores as part of their Future Brands programme. As part of their 150th celebrations Sainsbury’s released a Future of Foods report which references seaweed as one of the key ways to provide food and nutrition in a sustainable way.
Rachel Eyre, Head of Future Brands at Sainsbury’s, said: “At Sainsbury’s we want to offer our customers the most innovative and interesting products around. Having been in business for 150 years, we are always looking to the future and thinking about what will be next on the nation’s shopping lists. We’re dedicated to helping our customers test and trial new innovations in the grocery space, and can’t wait to hear what they think of these options.”
Seaweed isn’t weird, its wonderful!
Doctor Seaweed’s Weed & Wonderful product range is now available at select Sainsbury’s stores across the UK. For store locations and further details visit: www.seaweedandco.com/sainsburys/
