Your Health & Lifestyle Wellbeing Magazine

Top Notch GF Popcorn With an Authentic ‘Cheddary’ Twist

Popcorn Kitchen’s NEW, deliciously decadent chapter which began earlier this year with the arrival of 4 implausibly indulgent new offerings: Raspberry White Choc, Choc Mint, Lemon Drizzle & Choc Orange takes a welcome ‘savoury twist’ in August 21 with the eagerly anticipated arrival of a quintessentially English cheddar popcorn made with an uncompromising 30% cheddar.

According to Sales Director, Louise Webb, ‘It was imperative to both Andy and I that Popcorn Kitchen’s ongoing pledge to pure, unadulterated popcorn happiness had to encompass to our island’s finest foodie traditions, and nothing in truth shouts ‘irrefutably British’ more than a top-notch cheddar! As a savoury snack loving nation, cheese-themed nibbles have been a cornerstone for British snacking afficionados, albeit on many occasions the actual presence of real cheese (let alone a prime cheddar) has been a recurring dilemma.’

Of course, ‘savoury leaning’ popcorn is nothing new with Popcorn Kitchen’s artisanal small batch portfolio already including a Sweet & Chilli, a Simply Salted and the finest Sweet & Salt that was the ‘classic,’ step-change flavour that first put Popcorn Kitchen onto a nationwide footing.

‘Popcorn has universal appeal,’ concludes Marketing director, Andy Valentine; ‘Whilst younger taste buds invariably lean towards our sweet portfolio, many of our long-standing brand diehards have told us about their craving for Popcorn Kitchen to unveil a flagship savoury flavour that resonates with their ‘slow food’ preferences, bringing a little extra theatre to cheeseboards, canape trays or even as a light bite with a nice glass of something chilled.’

popcornkitchen.co.uk

Cheddar Cheese (20g) bags ballpark RSP £1.39

Author

  • Ian Hills

    Ian Hills is an experienced food marketer and writer, a vocal champion for ‘amazing brands of tomorrow.’ The bigger Pilchard vision is to change the nation’s food & drink landscape for the better helping emerging ‘real food’ brands step out of the shadows and enjoy some positive attention they so richly deserve. Too many mediocre mainstream brands are living off past glories and historical low bars. Today’s consumer deserves so much more in terms of intriguing flavours, nutritional gravitas and sustainable, planet-friendly thinking.