Top Nutrition Trends to Watch in 2025: What’s Next for Health and Wellness?
-
- December 17, 2024
As 2024 saw the rise of low-carb diets and a widespread focus on reducing salt and sugar consumption, the question on everyone’s mind is: What nutrition trends will dominate 2025? Melissa Jaeger, Head of Nutrition at MyFitnessPal—the UK’s leading nutrition and food tracking app—shares her top predictions for the year ahead.
1. Fibre Takes Centre Stage
The phrase “Fibre is your friend” is no longer just advice from healthcare professionals—it’s becoming a key focus for everyday consumers. Fibre is essential for digestive health, weight management, and reducing the risk of chronic diseases, yet it remains significantly under-consumed. According to the British Nutrition Foundation, UK adults average only 20g of fibre per day, falling short of the recommended 30g.
In 2025, expect to see a surge in fibre-rich products across supermarket shelves. While fruits, vegetables, legumes, nuts, seeds, and whole grains remain the natural go-to sources, brands are stepping up with innovative solutions. Packaged snacks, protein powders, beverages, and even yoghurts are increasingly being fortified with fibre to help close the gap.
Takeaway: Fibre will play a starring role in 2025, as brands continue to innovate and deliver functional foods that meet consumer demand for health and convenience.
2. Gut Health and the Microbiome Boom
Interest in gut health and the microbiome has skyrocketed among consumers and registered dietitians alike—and it’s only gaining momentum. Research continues to reveal the vital role our gut plays in overall health, including immune function, mental wellbeing, and digestion.
In 2025, expect this scientific fascination to translate into more gut-health-focused products. From probiotics and fermented foods to high-fibre snacks and supplements, brands are doubling down on innovation. These functional products will make it easier than ever to support a balanced microbiome through everyday nutrition.
Takeaway: Gut health will remain a top priority in 2025, with consumers seeking foods and supplements that promote a healthy microbiome.
3. Personalised Nutrition: One Size Doesn’t Fit All
Personalised nutrition is reshaping the way individuals approach their health and wellness goals. As we recognize that no single diet works for everyone, more people are seeking tailored advice that suits their unique lifestyles, preferences, and needs.
In 2025, this trend will continue to evolve, with brands and healthcare professionals focusing on individualized experiences. From apps offering tailored meal plans to DNA-based nutrition recommendations, the demand for custom solutions is growing.
Takeaway: Nutrition is personal—expect to see more tools, apps, and services offering bespoke solutions for better health outcomes.
4. Plant-Forward Diets and Product Innovation
The benefits of a plant-forward diet have been widely recognized for years, and this trend is now fully mainstream. Plants are rich in essential nutrients like fibre, vitamins, and minerals, which support everything from heart health to longevity. The popular phrase “eat the rainbow” underscores the importance of variety and balance.
What’s exciting for 2025 is the innovation happening beyond the produce aisle. Brands are creating fun, convenient ways to incorporate plant-based foods into everyday life. Whether it’s roasted chickpeas turned into a crunchy snack or plant-based meat alternatives for your next barbecue, these products make eating plants easier and more appealing.
Expect to see an influx of new plant-based products across snacks, beverages, and ready-to-eat meals—all designed to make plant-forward eating both convenient and delicious.
Takeaway: The plant-forward movement will continue to grow, with brands prioritizing innovative, convenient solutions to help consumers eat more plants.
Final Thoughts
As 2025 approaches, nutrition trends will focus on functional foods, individual needs, and overall wellness. Fibre-rich diets, gut health, personalised nutrition, and plant-forward innovations are set to shape the way we eat and think about health in the year ahead.
By staying informed and making small, sustainable changes, you can embrace these trends to support your health goals in 2025 and beyond.
Photo by Mariana Medvedeva on Unsplash
