When you’re sorting out suitable workwear for your team, one of the main things you’ll have to decide is whether or not to provide them with branded clothing.
While in some contexts, it’ll be a no-brainer, in others, making the right decision can be a lot more nuanced. Below, we go through the case for both branded and unbranded workwear, to help you figure out which to pick.
Why branded works
Branded workwear carries a number of benefits, ranging from an increased sense of professionalism to security considerations.
A professional image
If you need to develop a professional image, and that brand image has to be developed through personal presentation, then branded workwear might be essential.
When people show up in matching, subtly branded uniforms, they look like they’re part of a capable, cohesive organisation, whether that’s construction or security.
Free marketing
Whenever your employees wear their branded workwear, they’re exposing more people to your brand name and logo. If you give them pieces that are actually comfortable and functional, like a nice hoodie from Screen Textiles, then that massively increases the chances that they will, in fact, wear it to the pub or shops.
Security
In some sectors, such as in hospitals and large retail organisations, it can be important to be able to easily differentiate between staff and visitors. Clearly branded workwear in these contexts plays a critical practical role, and it’s not really something that you can afford to do without.
When unbranded workwear might be best
There are some cases where unbranded workwear might be best.
Cheaper
Unbranded workwear is a lot cheaper, there are no two ways around it. Not only can you save on customisation, but you can sometimes simply not provide company clothes at all. Many jobs require people to dress themselves, and unless there’s a safety or brand-related requirement, this is still the most affordable option.
Faster
If you do need to get your employees some work clothes, unbranded items will be much faster to procure. Items can be picked straight from the stockroom and sent over to you, without the need to wait for printing or embroidery. If you’re in a serious rush, this can be a big benefit.
No added benefit
In some cases, there will simply be no added benefit to adding a branded logo to the clothing you give your employee. They might not have a customer-facing role, or it could detract from a sense of professionalism and discretion in their specific niche.
You’ll have to use your own judgement to assess which is best here, based on an analysis of your competitors and other similar, adjacent industries.
Getting the right workwear for your employees requires a little thought, but it’s worth getting it right. The impact that branded workwear can have, in the right circumstances, can be well worth the added investment. Do your research, look at what others are doing, and then find a workwear provider that can help you meet your goals.
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Our Editorial Team are writers and experts in their field. Their views and opinions may not always be the views of Wellbeing Magazine. If you are under the direction of medical supervision please speak to your doctor or therapist before following the advice and recommendations in these articles.
