In time for the summer strawberry season, Fearne & Rosie, the nation’s fastest growing jam brand,
has taken its top selling Strawberry Jam and turned it beautifully smooth. Launching into Tesco
from June, the Fearne & Rosie Strawberry Seedless Preserve is a perfect summer match for
everything from fruity picnic sandwiches and Wimbledon-themed afternoon teas to yogurty
breakfasts and seasonal bakes.
Here to help more households reduce their sugar intake, the jam delivers all the sweet, fruity goodness you’d expect, but with a whopping 40% less sugar than standard jams. True to Fearne & Rosie form, it’s bursting with 70% fruit but this time absolutely no seeds, delivering the same delicious taste, but with a super smooth finish! In fact, Fearne & Rosie jam-packs each jar of the strawberry preserve with an impressive 31 juicy strawberries! Plus, it’s also vegan friendly and has no added concentrates (as concentrates can contain high levels of fructose).
A healthier and tastier addition to bring to the breakfast, lunch, or summer snack time table, why
not also try this Strawberry Summer Yogurt Bark recipe created by Fearne & Rosie, Founder,
Rachel Kettlewell:
Fearne & Rosie Strawberry Summer Yogurt Bark
🍓 Mix 3 tablespoons of Fearne & Rosie Strawberry Preserve with 400ml of thick, creamy Greek
🍓 Line a dish with greaseproof paper and gently pour the mixture in.
🍓 Sprinkle with seeds, mixed berries and an extra swirl of Seedless Strawberry Preserve.
🍓 Freeze for a couple of hours or overnight
🍓 Chop, serve and enjoy.
Teacher turned entrepreneur, Rachel Kettlewell, launched Fearne & Rosie to market in November
2019 with the aim of providing the nation with delicious, fun and healthier food choices and
drastically reducing the amount of sugar in spreads. In fact, the brand is estimated to have
removed over 20 million grams of sugar from the nation’s diet in the last year alone! It is now the
fastest growing Jam brand in the UK (+140% in sales and growth year on year).
Along with spreading goodness through its range of healthier jams, Fearne & Rosie is also proud to
be B Corp certified, to be working with schools to provide food education resources and to be
supporting charitable causes including its corporate partner Children in Need and FareShare.
Fearne & Rosie Strawberry Seedless Preserve is available from Tesco, Ocado.com and
Fearneandrosie.co.uk (RRP: from £3.20 / 310g jar).
Those who like to keep it classic can also find the best-selling original Fearne & Rosie Strawberry
Preserve on the shelves in even more Tesco stores than ever before. Plus, look out for it at Ocado,
Asda and Morrisons too. (RRP: £3.20 / 310g jar).
Follow the journey on instagram: @fearne_and_rosie
For more information, images and samples please contact:
[email protected] / 07932 635 625
[email protected] / 07989 431 242
*value sales IRI all outlets cc time 52/WE 6 Sept 2025
About Fearne & Rosie:
- Fearne & Rosie, now the UK’s fastest growing jam brand, is on a mission to bring back the jam to UK households with their 100% natural, Great Taste Award-winning jams
- All about spreading goodness, Fearne & Rosie jams contain 40% less sugar and 70% more fruit than standard and feature all natural ingredients and absolutely no concentrates
- The brand is the brainchild of teacher, Rachel Kettlewell, who had the idea for the range after becoming frustrated with the level of sugar in the products available for the nation’s children. She wanted there to be a better alternative. Not a health food- but a healthier food. And so, Fearne & Rosie was born
- Based in Yorkshire, Fearne and Rosie is a registered B Corporation and was highly commended for its ‘designed to give’ credentials donating a minimum of 2% of revenue to charitable causes. The business is a BBC Children in Need corporate partner, supports FareShare and works with schools
- Fearne & Rosie can found nationwide in leading supermarkets including Asda, Tesco, Co-op, Morrisons and Ocado, along with Holland & Barrett and 100s of farm shops and independents
- In fact, the last 12 months alone has seen the brand secure distribution with Asda, Co-op and Holland & Barrett moving Fearne & Rosie from circa 300 to over 5000 stocking points nationwide
- It’s now the fastest growing Jam brand in the UK, +140% in sales and growth (Sweet Preserves, Spread, Geography: IRI All Outlets CC,52 w/e 25 Jan 2026) and is proud to be bringing new younger, family shoppers into the category
- Fearne & Rosie’s aim is to become the UK’s most loved and trusted family brand and the market leader in jam
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