Unlock the power of the sacred golden spice as VAHDAM India celebrates
the first-ever, International Turmeric Day: 8th October 2022

October, 2022: Namaste! The world’s first ever International Turmeric Day will take place on 8th October, when people around the globe will celebrate the power of the golden spice.

Turmeric is not just a spice but a superfood; a superfood that does so much that VAHDAM® India decided to dedicate an entire day to it to celebrate. The idea behind it is simple: to bring a dose of holistic Indian wisdom to the world by adopting turmeric into everyday lives.

To popularize and raise awareness of the healing benefits of Turmeric, VAHDAM® India has themed its first ever International Turmeric Day ‘Heal with Turmeric’, with a global schedule of events taking place in the UK, USA India, and Canada, open for everyone to experience and enjoy. 

In the UK, these include:

• The Turmeric Lounge: Healing & relaxing zones on the South Bank in London on 8th October
• Holland and Barret’s flagship store at Marble Arch in London will host a Turmeric pop-up for customers
• 50 London buses will be branded with International Turmeric Day on routes throughout London for a fortnight, raising awareness of the spice
• The brand has curated a special song on the occasion known as the  ‘Heal with Turmeric’ which will be live on spotify
• Cafes across London, including West Grove Cafe and The Pimlico Grid, amongst others, will be offering turmeric tea tastings
• The Turmeric Times, a digital newspaper exclusively curated for this day will also be available on the brand’s website.
• Activities on www.vahdam.global that include giveaways, turmeric travels, turmeric DIY videos, recipes, blogs, educational Videos and more.

While the western world has only discovered turmeric as a superfood in the last decade, in India it has been from a time before recorded history and In Indian culture, the importance of turmeric goes far beyond medicine:

• The Hindu religion sees turmeric as auspicious and sacred
• Evidence of turmeric has been found in the ancient Harappa civilisation, dating back to around 4500 BCE
• From cooking to cosmetics and healing to housekeeping and dyeing, Indians have long been aware of the diverse properties and multitude of health benefits it carries
• India is the largest producer, consumer and exporter of turmeric in the world, contributing 80% of the world’s turmeric production and 60% of the world’s exports
• Turmeric was such an integral part of a lifestyle that it has 53 different names in Sanskrit. Each character celebrates the benefit of Turmeric. No wonder, Turmeric is the golden child of Ayurveda!
• There is a Hindu wedding day ceremony known as the Turmeric (haldi) ceremony where a paste of Turmeric powder, curd, sandalwood, gram flour, and either milk or rose water is applied to the bride and groom’s skin by the family which aids in purifying the couple 

VAHDAM® India offers a wide range of certified organic, vegan, turmeric-based teas, lattes, instant premixes and elixirs. They blend premium-quality Indian turmeric, considered to be the best in the world, with other time-honored healthy superfoods, like ginger, ashwagandha, moringa, and an array of spices and herbs that are 100% natural, pure and caffeine-free.

Bala added: “India is a magical, magical land. From the world’s finest teas, delectable spices and enriching Ayurveda, to the healing art of yoga – all originate from our magnificent country. By establishing International Turmeric Day, the idea was simple: to bring to you a dose of holistic Indian wellness wisdom by adapting turmeric to your everyday life. 

“So we are calling out to all the turmeric lovers and believers to spread the word and express their love for all things turmeric. Happy International Turmeric Day, everyone.”