With the social summer season now upon us, there’s never been a better time to add daily
hydration into your wellness routine with Phizz Daily 3-in-1. Designed to be an all-in-one solution
for everyday life, this comprehensive hydration formula helps hydrate 3x faster than water alone,
plus it features 7 key electrolytes and 18 essential vitamins to support your overall health.
A cornerstone of health, hydration is the fastest growing category in wellbeing, with Phizz leading the charge, selling 65 million drinks in just the last year. Setting the brand apart, it’s based in real science, offering a hydration formula designed for daily life not just sport. From boosting your
natural energy levels, mental focus and mood, to supporting muscle function, Phizz Daily 3-in-1 offers an easy way to support your health everyday.
Plus, with new nationwide research*, of over 1,000 adults, revealing some surprising home truths
about the nation’s hydration habits, a summer routine reset could be just what your body needs.
The research found:
- Whilst 97% of us understand that being hydrated is important, a third of us (32%) admit that we can go a whole day without drinking any water at all
- 35% of people feel dehydrated every single day
- Half the nation is not drinking enough water daily, with 51% waiting until they feel thirsty to drink any water or take a hydration supplement
- The impact of being dehydrated was underestimated – especially symptoms such as altered mood, irritability and increased stress hormones
Dr Paul Anastasiades, PhD Neuroscientist, Phizz Co-Founder and Head of Product Development, says, “Staying properly hydrated is key to supporting your daily health and wellbeing. One thing our recent survey highlights is that while many people are aware of the need to stay hydrated, they do not fully understand the impact dehydration can have on both your physical and cognitive capabilities. These negative effects can emerge quite quickly, as you only need to reach 1-2% dehydration (which equates to around a pint of water) before you start to feel tired, irritable and your heart, digestive system and other organs begin to function less effectively.”
With hydration being such a simple way to boost your daily health, he shares his top tips on how
to prevent dehydration.
- When you feel thirsty you are already dehydrated – Over half of us wait to feel thirsty to
hydrate, by which point we are already dehydrated. It is much better to drink small
amounts regularly to prevent dehydration than wait to refill once the symptoms emerge. - Electrolytes can help support hydration – Proper hydration requires both water and
electrolytes. They aren’t just for replacing sweat, electrolytes assist your body to absorb
and retain water. They also support nerve, muscle, and energy metabolism—keeping you sharp, energized, and performing at your best anywhere. - Create a daily ritual that works for you – With 70% of people wishing they drank more water and a third going all day without any, it’s time to find a hydration routine that works for you.
This could mean taking regular water breaks, carrying a bottle to work, or adding a hydration supplement to your breakfast. - Hydrate faster and smarter – With drinking enough water a clear challenge for many,
consider a hydration supplement. Phizz is a hypotonic drink that hydrates 3x faster than water. Its 3-in-1 formula packs 7 electrolytes and 18 vitamins for an all-in-one daily solution. - Make it enjoyable – If hydration is going to be part of your daily routine, we know that
flavour really matters and it has to taste good. It’s something electrolyte products often
struggle with, which is why we’ve invested heavily in getting it right. With six flavors—including best-sellers Orange and Mixed Berry, Blackberry & Apple, tropical Mango, and our new Lemon—there’s something for everyone.
If you want a delicious daily hydration solution for summer—from sunny runs to beer gardens and festivals—look no further. Find out more about the Phizz 3-in-1 range at www.phizz.co
*Nationwide research conducted for Phizz by Attest in February 2026. Full results available on
request.
To request samples, images, or interviews, please contact:
emily@springandtonicpr / [email protected]
ABOUT FIZZ
- Phizz is no. 1 in UK retail’s fastest growing wellbeing category, offering a range of science-led and award-winning products that are designed to transform lives through the power of better hydration
- The brand was co-founded in 2015 by a group of friends, three Australians and a Britis neuroscientist, who uncovered a hydration gap after realising you lose up to six litres of water on a flight from Melbourne to London. That insight sparked a journey into how dehydration affects performance, recovery, and daily wellbeing
- Co-Founder and CEO Dan Cray explains: “We discovered that traditional sports drinks weren’t designed for daily life – and that the science behind their hydration benefits just doesn’t hold up. We wanted something that worked harder – science-led hydration that’s effective, delicious, and easy to make a daily habit. That’s what Phizz delivers.”
- Drawing on the experience of PhD Neuroscientist, Co-founder and Head of Product Development, Dr Paul Anastasiades, who has an academic background in brain health, fatigue, and performance, they developed a science-led, all-in-one formula designed for the demands of modern life – delicious, convenient, and genuinely effective.
- What began as a niche solution quickly gained traction with pro athletes, global airlines, and major UK retailers. In fact, the brand is now stocked with every major UK supermarket retailer, with products including their signature Daily 3-in-1, Daily Energy and the new Daily Immune+. All are powered by a formula that hydrates 3x faster than water, along with having added benefits – with no compromise on taste. They are also all vegan, low calorie and made with natural colourings and great flavours.
- Today, Phizz is leading the electrolyte wellbeing trend with 91% year-on-year sales growth, and over 63 million tablets sold to date – the equivalent of one for every person in the UK.
- In 2025, the brand generated £9.6million in revenue, making it the third profitable year since its first and only capital raise in 2020.
- Looking forward, the brand now has the ambition to grow the UK hydration enhancer category to £225m RSV by 2030, redefining hydration as a daily wellness and performance enhancer, rather than a reactive solution.
- Plus, Phizz isn’t just better for hydration, it’s better for the planet. Unlike single-use bottled drinks, Phizz is packaged in a fully recyclable tube, with one tube replacing up to 20 plastic bottles.
- Phizz is also the only plastic-positive effervescent brand, meaning for every tube sold, at least 1x its weight in plastic is removed from the environment. To date, Phizz has prevented 92,515kg of plastic waste, the equivalent of 3.4M plastic bottles or 77 Mount Everest’s.77 Mount Everest’s.
*Source: NIQ Retail Measurement MNDD VMS and Dietary Health, Unit Sales 52 WE 24.01.26
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Our Editorial Team are writers and experts in their field. Their views and opinions may not always be the views of Wellbeing Magazine. If you are under the direction of medical supervision please speak to your doctor or therapist before following the advice and recommendations in these articles.
