Team Up with a Google Ads Agency in Malaysia

One of the world’s most successful ads platforms is Google Ads. Running a successful ad campaign on the platform can raise your sales and brand recognition through the roof. But it’s a complex and nuanced platform to use effectively, and to reach that stratospheric level of success takes a bit of luck and a partnership with an agency that knows all the ins and outs of the platform.  If your brand is considering launching an ad campaign on the world's most popular platform, you should first team up with an experienced Google Ads agency in Malaysia.  Partnering offers your brand the best chance of success in negotiating the complexities of the targeting features, the eight ad formats, and the bidding and placement part of the ad process. Partnering with an agency in Malaysia also allows your brand to benefit from the experience and knowledge they’ve accrued about the digital marketplace specific to the country.

Learning About Your Brand and Products

Advertising costs can quickly add up with Google Ads, so an experienced agency will get to know all about your brand and its products and services before creating an ad strategy. The strategy will contain the reasoning behind the methods as well as details on the campaigns. 

Using the Complex Power of Google 

They’ll design your strategy and subsequent ads with the eight types of ads in mind. Certain products work better when being advertised using some types of ad formats than others. The sheer reach enjoyed by Google across the internet translates into many opportunities for its advertisers. The eight types of ads are:

• Search ads are text ads that appear on the Google search result pages. 
• Display ads are image ads that appear on targeted websites. 
• Video ads appear on YouTube exclusively. 
• Shopping ads are product listings on Google.
• App ads offer brand promotions across many channels.
• Smart ads are simplified automatic ads appearing across the internet.
• Local ads drive customers to a physical location using Google Maps 
• Discovery ads runs ads on Google’s feeds when targets have them open. 

Google also supplies a feature called Google Display Network to their advertising customers. You use the display network to target the type of customers you want to see your ads. There are three categories you can use that together provide a range of sophisticated targetting capabilities. They’re called Affinity Audiences, Custom Affinity Audiences, and In-Market Audiences. Starting with Affinity Audiences, they offer 80 different groups of targets and get more specific as you proceed from Affinity to Custom Affinity to In-Market. 

Bidding and Placement

This part of the process is where your partner agency becomes essential. There are many tips and tricks to bidding and placement that become known only by having experience in the market you're placing the ads. An experienced agency in Malaysia can stretch your budget and save you from making a mistake in placing the ad where it won't pay for itself.  Google Ads can pay off well for brands that team up with partner agencies experienced in using the vast resources that Google offers. To learn more about Google Ads, schedule a consultation with Primal, an experienced Google Ads agency in Malaysia.