Fish4Ever Introduces Sustainably Sourced Cornish Sardines to Its New Look Tinned Fish Range

Fish4Ever, a pioneer in sustainable and responsible fishing, is thrilled to announce the addition of designated origin Cornish Sardines to its newly revamped range for 2025. This long-anticipated addition reflects the brand’s commitment to ethical sourcing and environmental sustainability.

A Commitment to Sustainable Fishing

Best known for its award-winning, 100% pole & line tuna, which Greenpeace has praised as “the best tuna in the world for sustainable and equitable sourcing”, Fish4Ever has built an exceptional 20-year reputation selling Scottish mackerel and sprats. Now, the brand is taking its commitment to sustainability a step further by offering Cornish Sardines, a UK-protected, designated origin product that represents a true local success story.

According to Fish4Ever founder Charles Redfern, “Cornish Sardines are a ‘local shores’ hero we’ve long wanted to champion. It was crucial for us to partner with a like-minded, home-grown cannery that aligns with our ‘socially positive’ priorities. Sardines are not only delicious but also a lean protein powerhouse, packed with omega-3 fatty acids, vitamin D, B12, calcium, selenium, and phosphorus.”

The Rise of Canned Fish as a Health Essential

The timing of this launch couldn’t be better. Over the past few years, canned fish has gained cult status among health-conscious consumers, particularly during the pandemic, as more people sought nutrient-dense, shelf-stable superfoods. Sardines, in particular, have emerged as a go-to choice for those seeking sustainable, protein-rich foods with exceptional health benefits.

A Fresh Look for 2025

In addition to introducing Cornish Sardines, Fish4Ever is launching a vibrant new packaging design in March 2025. The updated livery takes inspiration from iconic Portuguese conservas but with a British storytelling twist, reflecting the brand’s unique identity.

As the only UK tinned fish brand with B-Corp status, Fish4Ever continues to lead in transparency and ethical practices. The new packaging includes QR codes that allow consumers to trace their fish back to the actual small boat that caught it, ensuring complete traceability and trust.

Mediterranean-Style Sardine Options

For those who love Mediterranean flavors, Fish4Ever also offers a delicious range of sardines made with organic land ingredients, including:

• Sardines in organic olive oil & lemon
• Sardines in organic sunflower oil
• Sardines in organic Piri Piri sauce
• Sardines in organic tomato sauce

Fish4Ever remains dedicated to providing high-quality, sustainably sourced seafood that’s good for you and good for the planet.

For more information, visit Fish4Ever.co.uk and discover the best in sustainable tinned fish.