April 2021 sees a bolder looking, ‘recipe invigorated’ Seed Snacks head to market, having spent Lockdown re-affirming its credentials as a tasty, nutritionally-empowered advocate for well-balanced, vegan snacking with a deliciously distinct, lightly baked profile.
Ever since being chosen for one of The Seed Fund’s sought-after philanthropic internships, Pep & Lekker instinctively knew Seed Snacks was bringing something ‘deliciously distinct’ to a fast-moving, vegan snacking movement dominated by fruit & veg crisps, protein balls, flavoured nuts & granola bars.
Situated intriguingly somewhere between crackers and savoury biscuits on the fine snacking spectrum, Seed Snacks is a unique range of gut-friendly, gluten-free snacks that bristle with full-bodied flavours & healthy convictions, whilst presenting nutritious seeds in a satisfyingly crunchy, ‘easy to eat’ format. YET, despite countless ‘early doors’ successes and the establishment of an ardent loyalist following, Susan & Juliette were only too aware that their fledgling range wasn’t fulfilling its wholesome potential.
According to co-founder, Susan Gafsen, ‘As outsiders to the artisan food community, Juliette and I have never been afraid to listen to feedback, learn and adapt. During Lockdown we were fortunate enough to procure honest, meaningful feedback from a handful of ‘leading light’ retailers impatient for us to take the next big step. The broad consensus was that whilst our gluten-free treats showcased seeds in a bold, versatile snacking light, our well-intentioned quest to tick every imaginable wellbeing tick box had unwittingly dented our mainstream appeal.’
The simple substitution of sunflower oil for pure olive oil, a subtle down-weighting of chia seeds, the introduction of a little date syrup to our two sweet offerings and the move to thicker, sublimely crunchy formats have resulted in a vastly superior range of moreish, baked snacks bursting with nutritional worth.
‘Better still,’ concludes Susan, ‘is the fact that we’ve amplified the appetite appeal and messaging of our packaging and introduced a new, non-crinkly recyclable pouch which means from now we’ll truly sing from the shelves!’
