nooj scoops gold at Nourish Awards (UK’s Premium Awards for nutritional prowess & recipe integrity)
The dairy-free movement has been the engine room behind free-from’s growth for many years now but that doesn’t mean it’s immune from game-changing innovation, which is what we’re seeing now that the trailblazing nut paste, actively championed by Sainsburys from Day.1, nooj has just secured a prestigious Nourish award.
For a while now, nut milk has been forced to play second fiddle to a vibrant oat milk movement which took advantage of a static nut milk fixture awash with countless samey propositions. In the blink of an eye nooj introduced fridge-friendly sachets in almond & cashew formats, whilst tackling needless wastage by insisting that the whole unfiltered nut was employed in its production. More importantly still, nooj refused to trap precious water in packs, opting instead to offer ardent ‘nut milk enthusiasts’ complete autonomy when it came to choosing their preferred nut milk strength.
Whatever your vegan, milk-alternatives needs might be (smoothies, yogurts, hot beverages OR home-baking….) cost-saving nooj delivers in spades!’
Ian Hills is an experienced food marketer and writer, a vocal champion for ‘amazing brands of tomorrow.’ The bigger Pilchard vision is to change the nation’s food & drink landscape for the better helping emerging ‘real food’ brands step out of the shadows and enjoy some positive attention they so richly deserve. Too many mediocre mainstream brands are living off past glories and historical low bars. Today’s consumer deserves so much more in terms of intriguing flavours, nutritional gravitas and sustainable, planet-friendly thinking.
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