According to a new study*, more than half of UK adults are set to get back on track with their diet throughout September with two thirds admitting to putting on weight over the summer.
September has also been voted as the month Brits are most likely to succeed on a diet. And despite the concept of ‘New Year, New Me’, January was deemed to be the second most difficult month of the year to stick to a diet, according to the research.
The survey of 2,000 adults, commissioned by The 1:1 Diet by Cambridge Weight Plan, revealed that September is becoming more popular than January in terms of fresh starts. It seems many Brits are keen to return to a better routine with the summer season truly over and children back to school, with more than half (57 per cent) intending to start a diet or adopt a healthier regime.
In comparison, only a quarter of adults say they will go on a diet in January 2020, with a further 23 per cent claiming the added pressure of committing to losing weight at the start of year, along with the crowded gyms, puts them off.
The research also found that 56 per cent of adults gained weight during their most recent summer holiday, with the average Brit gaining 4.5lbs. Yet 14 per cent of the UK gained more than half a stone. Only one in six people polled said they did not put on weight over the summer.
Eating too much unhealthy food was deemed to be the most popular reason for gaining weight while abroad, while more than a half (55 per cent) attributed piling on the pounds to too much alcohol.
Chris McDermott, Managing Director at The 1:1 Diet by Cambridge Weight Plan, said: “Many of us neglect ourselves during the summer months, whether that’s by over-indulging on a summer holiday or losing personal focus while having kids to entertain. This research supports our own data. Last year, consultants saw a spike in enquiries during September and it seems clear that people no longer want to wait until January to reset their routines or adopt a new healthier lifestyle.”
With this in mind, September 9th was officially crowned ‘Back to You’ Day, the first Monday when school holidays are over across the UK and the nine to five routine can truly return.
To mark the research findings, September 9th was officially crowned ‘Back to You’ Day, the first Monday when school holidays are over across the UK and the nine to five routine can truly return.
To find out more about The 1:1 Diet by Cambridge Weight Plan, please visit www.one2onediet.com/backtoyou
