The Healthy Zone launches vegan beauty line made of sprouted brown rice

The Healthy Zone has launched a revolutionary range of 100 percent natural skincare and cosmetic products, that exploit the benefits of sprouted brown rice, transforming it to an innovative form - BioSuriceâ. The skincare range is using live, whole rice seeds at their peak vitality, transforming them into BioSuriceâ, a natural essence with organoleptic properties and essential amino acids. Following in-depth research on the potential benefits of BioSuriceâ, results have shown significant evidence of anti-inflammatory and antioxidant properties and regeneration of skin. Its topical application allows the skin to obtain a recovery of vitality equal to 554.45 percent more than the normal cycle of restoration of the connective tissue, as well as a significant reduction in the production of inflammation mediators. BioSurice® stimulates cutaneous structure regeneration and skin cells reparation through an immediate anti- inflammatory action. The all-natural skincare products are active ingredient rich in 22 amino acids and include y-Aminobutyric acid (GABA) - a muscle relaxant used as a Botox-substitute due to its natural anti-age action. Other key ingredients include Vitamin E preventing the oxidation of the skin, Lysine helping collagen production, Niacin slowing down cell aging and Folic Acid counteracting the reduction of collagen. These are combined with aloe vera, chamomile, red wild carrot, rosemary, sage, cocoa seed, lavender and olive fruit oil.

“The beauty of our products comes from Mother Nature herself and we believe in the power of germinated brown rice. We believe in innovating systems for extracting the active ingredients it contains and to preserve their effectiveness to offer lasting results, maintaining a natural and respectful approach towards the environment.”, says Stefano Zanatta, UK Operations Manager.

The range was born from the vision of bringing the revolutionary benefits of the natural bio-food products made of sprouted brown rice to skincare. Patent protected in Italy and unique to the range, BioSurice® is also the main ingredient of innovative vegan cheese alternative product line Mozzarisella, as it contains all the nutritional and health properties of the cereal and it is suitable not only for consumers with food intolerances, but also for all those who chose a healthy and balanced plant-based diet. The organic rice is grown in a farmland at the bottom of the Mount Rosa in the Alps, moving away from conventional farming techniques to permaculture, without mechanical intervention on soil, water waste or chemicals involved in its growth and preparation. BioSurice® is obtained through a careful processing of whole grains, therefore live and ready to germinate. “Our attention to the environment is also reflected in the design of our packaging, to best preserve the unique characteristics of our dermo-cosmetics. We exclusively use materials such as glass and PET, one of the most recyclable plastics, guaranteeing the maximum safety of what is contained that is not contaminated by light, air and substances that can damage its effectiveness.”, added Zanatta. The skincare range includes a face cleanser gel, anti-age face serum, anti-oxidant eye contour gel, anti-age face cream and a multifunctional balm, and is available via the online shop, with free shipping within the UK. Website: www.thehealthyzone.co.uk