2 ‘Better-for-You’ Snacking Heroes Join Sainsbury’s Most Health-Centric ‘Future Brands’ Launch
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- September 28, 2021
The 27th of September sees Sainsbury’s long-standing commitment to ‘amazing brands of tomorrow’ take a significant stride towards all-natural, nutritious snacking that doesn’t short-change on taste with the welcome inclusion of Wholey Moly cookies (cookies with healthy convictions) and We Love Purely plantain chips.
WE LOVE PURELY plantain chips are:
- 100% all-natural Gluten-free
- Rich in beneficial fibre Vegan-friendly
- HFSS compliant
- Sustainably-sourced plantain
- 30% lower fat than traditional potato chips
- Strong traces of potassium & vitamin D
- No palm oil
- Practices Corporate Social Responsibility by supporting local Casa Hogar de Balen caring centre
WHOLEY MOLY ‘cookies with benefits’ are:
- 100% all-natural
- Gluten-free
- Rich in beneficial fibre
- Vegan-friendly
- No refined sugars
- Dairy-free
- 50% less sugar than traditional biscuits
WHOLEY MOLY: Meenesh Mistry (founder Wholey Moly) says- ‘As vocal champions of the nation’s most loved and enduring comfort food we’re proud of our contribution to the fact that healthier living biscuits now account for 26% of all UK biscuits sold. We refute that a resolute commitment to healthier-living biscuits should ever mean dumbing down our commitment to amazing flavours and best-in-class ingredients. That’s not to say we will ever become idle in our fantastical flavour commitments, because only earlier this month we added a sublime Pistachio & Lemon to our flavour swapped out cacao for chocolate in our other two flavours and fine-tuned every recipe to create 3 fuller, less crumbly/more soft-centred cookies.’
Sainsburys push will consist of: Pistachio & Lemon, & Chocolate Hazelnut £1.50 rsp per 38g treat
WE LOVE PURELY: Stef Pellegrino (founder We Love Purely) reaffirms: ‘snacking is an integral element of the UK foodscape so the question was never one of dampening UK snacking appreciation but combining the very best World Cuisine/healthier eating principle domestically adored flavour profiles. We’re naturally proud of our pledges to no palm oil, lower fat/higher fibre compositions however its our HFSS compliance and far-reaching commitments to *Caring Capitalism that puts us at the very vanguard of responsible snacking.’
Sainsbury’s Push: Wild Garlic & Sea Salt £2 RSP per 75g sharing bag Past winner of Veggie, Nourish PEAS (Product Excellence) & Best of Health Awards
Caring Capitalism: We Love Purely has supported Ecuador’s Casa Hogar de Balen caring centre since June 2020, a non-government funded initiative which gives shelter, food and hope to children who have become unwitting victims of the region’s ever worsening ‘food poverty’ slump.
FUTURE BRANDS: Both brand owners agree that Sainsbury’s Future Brands initiative is a godsend for any ambitious challenger brand looking to make the transition from online/health store/independent hero to supermarket stalwart and that the growing pre-eminence of better-for-you brands within the Future Brand showcase only reaffirms Sainsbury’s long-standing commitment to healthier tomorrows.
FIND Wholey Moly Cookies AND We Lovely Purely plantain chips in the unmistakable Future Brands aisle at 70 stores nationwide + online
(Sainsburys.co.uk) from September 26th
