Fever-Tree Launches Alcohol-Free Italian Spritz: A Refreshing Summer Sip for the Mindful Drinker

Looking to enjoy a refreshing aperitif without the alcohol? Fever-Tree, renowned for its premium mixers, has stepped into the non-alcoholic space with a brand-new Alcohol-Free Italian Spritz—a vibrant, bittersweet serve that’s perfect for sunny afternoons, social get-togethers, and alcohol-free celebrations.

A Sophisticated Non-Alcoholic Option Inspired by Classic Aperitifs

Crafted with the same care and flavour expertise that made Fever-Tree a household name, the Italian Spritz combines the brand’s signature Italian Blood Orange Soda with a delicate blend of distilled herbs, citrus extracts, and spices. The result is a complex, sparkling serve that offers the same sensory satisfaction as a traditional spritz—without the alcohol.

Available from June in 250ml premium cans (RRP £1.90), you'll find it stocked nationwide at Sainsbury’s and Waitrose, just in time for summer sipping.

Low-Calorie, All-Natural, and Full of Flavour

Wellbeing and balance are top of mind with this new launch. Fever-Tree’s Italian Spritz is low in calories and contains no artificial sweeteners or flavourings—making it a healthier, guilt-free option for mindful drinkers. Whether you're taking a break from alcohol or simply looking for a delicious alternative, this alcohol-free aperitif fits seamlessly into a wellness-conscious lifestyle.

A Response to Changing Drinking Habits

This launch couldn't come at a better time. Recent research shows that 38% of UK drinkers now regularly choose low- or no-alcohol alternatives. Fever-Tree’s latest innovation responds to this growing demand by offering an elegant, flavour-forward solution that doesn’t compromise on quality or experience.

Perfect for Aperitivo Hour—Without the Buzz

With its bright citrus notes and gently bitter finish, the Fever-Tree Alcohol-Free Italian Spritz is ideal for daytime occasions, garden parties, picnics, or as a refreshing pre-dinner drink. Serve chilled over ice with a slice of orange for the perfect aperitivo-style moment—minus the hangover.

Where to Buy

• Available in Sainsbury’s and Waitrose from June 2025
• 250ml cans | £1.90 RRP

Final Thoughts: A Stylish, Mindful Alternative

Fever-Tree’s move into the alcohol-free RTD market marks an exciting evolution in mindful drinking. Their new Italian Spritz is not just a non-alcoholic option—it’s a celebration of flavour, craftsmanship, and balance.

Looking for a premium non-alcoholic drink that fits your wellness goals? This could be your new summer favourite.