If you’ve ever assumed your scalp is “fine” simply because your hair looks healthy, you’re not alone — but the reality may tell a different story.
According to new research from Polytar, 54% of Brits believe their hair is healthy, and an even higher 88% feel confident they’re cleaning their scalp properly. Yet, surprisingly, 75% have experienced a scalp condition such as itchiness, psoriasis, or eczema.
This growing disconnect between perception and reality is exactly why we decided to test Polytar Medicated Scalp Shampoo — particularly for those struggling with eczema and persistent itchiness.

Our Review: A Real Solution for Itchy, Sensitive Scalps?
We tested Polytar Medicated Scalp Shampoo on a scalp prone to eczema flare-ups and ongoing irritation, and the results were notably positive.
From the first few uses, there was a visible reduction in itching and flaking, and over time, the scalp felt calmer, cleaner, and less reactive. Unlike many cosmetic shampoos that simply mask flakes, this formula works at a deeper level — targeting the root cause of irritation.
What stood out:
- Immediate soothing effect on itchy, inflamed areas
- Noticeable reduction in visible flakes
- Scalp felt balanced rather than stripped
- Particularly effective during eczema flare-ups
While the scent — typical of coal tar formulations — may not appeal to everyone, the results far outweigh this minor drawback, especially for those dealing with chronic scalp discomfort.
What Makes Polytar Different?
Polytar isn’t a new trend-led product. It’s a clinically trusted solution that has been recommended by professionals for over 60 years.
Key ingredient:
- 4% Coal Tar Solution – known for its ability to:
- Exfoliate dead skin cells
- Reduce inflammation
- Slow down excessive skin cell production
- Relieve itching and irritation
By treating the scalp directly, it helps to restore long-term scalp health, rather than offering a temporary fix.
Why Scalp Health Matters More Than You Think
As trichologist Amy Hunt explains:
Many people assume their scalp is healthy because their symptoms — like mild flaking or irritation — have become “normal” over time.
In reality, ongoing low-level scalp issues are incredibly common and often overlooked.
A healthy scalp is essential for:
- Strong, consistent hair growth
- Overall hair quality and shine
- Long-term comfort and confidence
Amy highlights three key principles for better scalp health:
- Tailor your washing routine to your individual needs
- Use targeted treatments when required
- Stay consistent with your routine
Medicated shampoos like Polytar can play a crucial role in rebalancing the scalp — particularly for inflammatory conditions.
The Scalp Health Calculator: A Wake-Up Call for Many
To help people better understand their scalp health, Polytar has launched an innovative Scalp Health Calculator.
By answering just 13 questions, users receive:
- A scalp score out of 100
- Personalised insights
- Practical recommendations for improvement
One user, Ross, who experiences psoriasis, shared that the tool helped him identify unexpected triggers such as hard water and sweat from exercise — factors he hadn’t previously considered.
This kind of awareness is key, especially when many scalp issues are influenced by:
- Environment
- Lifestyle
- Product choices
- Stress levels
Who Is Polytar Best For?
Based on our testing, this shampoo is particularly well-suited for:
- Eczema-prone scalps
- Persistent itching or irritation
- Psoriasis and dandruff
- Those who feel their scalp is “never quite right”
It may not be necessary for those with completely balanced, symptom-free scalps, but for anyone experiencing recurring issues, it offers a targeted, affordable solution.
Where to Buy
Polytar Medicated Scalp Shampoo is available from £11.99 via:
- Boots
- Amazon
- Superdrug
- Official website: polytar.co.uk
You can also check your scalp health score here:
https://polytar.co.uk/pages/quiz
Final Verdict: Worth It?
If you’re dealing with eczema, itchiness, or stubborn scalp conditions, Polytar Medicated Scalp Shampoo is a proven, no-nonsense treatment that delivers real results.
In a market saturated with cosmetic promises, this is a product that focuses on genuine scalp health — and it shows.
Wellbeing Magazine Rating: 4.5/5
A highly effective solution for restoring comfort, balance, and confidence in your scalp health.




