THE ARTFUL BAKER MOVES INTO UNASHAMEDLY DECADENT, SINGLE BATON BISCOTTI

August 2021 sees the next tranche of Artful Baker range innovation take place with the eagerly anticipated arrival of three substantial, single baton (18g) biscotti offerings: Triple Choc, Sour Cherry Double Choc AND a vegan/gluten-free friendly Almond & Roasted Hazelnut. Geared unashamedly at supporting the UK’s ‘bruised but back on its feet’ hotel, foodservice, hospitality and independent café sectors, these 3 perfectly proportioned biscotti batons will bring some eagerly anticipated added-value snacking/coffee accompaniment theatre to a food arena where good news has been in short supply for some while. Baked at a specialist Dorset bakery The Artful Baker is the younger, more discerning, brother of The Great British Biscotti Co, an especially moreish sub-range which exists to provide an unrivalled commitment to simple yet best-in-class ingredients and palatial recipes. In 2020 the joint business baked in excess of 5 million sumptuous sweet and savoury biscotti, a number that will have more than tripled by the end of 2021, courtesy of this artisanal operation’s seamless repivot from hospitality and foodservice to hampers, gifting and export at the height of Lockdown. According to Artful Baker founder, Paul Rostand, ‘Whilst we’re so proud of the way we not only weathered but extended our customer reach during COVID; we’ve never lost sight of the fact that for all our hamper and Hotel Chocolat success, hotels, hospitality, food halls, airlines and the upmarket independent coffee scene are very much our spiritual homes, so feel duty bound to do our bit to support these under-the-cosh food sectors by showcasing involving biscuit offerings that reflect our ’slow food,’ artisanal snacking and no palm oil convictions. Theartfulbaker.co.uk I In Feb 21 Artful Baker won the inaugural Warburtons/Batch Venture Innovation Fund