VERTU Launches Agent Q at Harrods: The Luxury AI Agent Phone Designed to End the App Era

Luxury tech meets intelligent wellbeing — VERTU has unveiled Agent Q, the world’s first AI Agent Phone, during an exclusive launch at Harrods, Knightsbridge, London. Inspired by the rare White Gyrfalcon, Agent Q is crafted not just as a smartphone, but as a personal AI concierge, designed to remove the friction of everyday life and help high-performing individuals reclaim time, focus and mental space — essential pillars of modern wellbeing.

A New Era: From App Overload to Intelligent Ease

In today’s fast-paced world, switching between endless apps can contribute to digital fatigue, stress and cognitive overload. Agent Q introduces a different philosophy — speak your intent once and let your AI agent carry it through to completion.

“Book me a trip to Tokyo, same standard as New York, and secure a table at Ryugin.”
— No app juggling, no tabs, no notifications. Just seamless delivery.

This shift from tapping to task orchestration has the potential to dramatically improve digital wellbeing by reducing decision fatigue and screen dependency — two major factors affecting stress and mental clarity.

Designed for Those Who Value Time, Privacy and Performance

Crafted in immaculate white crocodile leather, finished with gold accents, a falcon-wing SIM chamber and 320 hand-assembled components, Agent Q is made for individuals who expect craftsmanship, intelligence and discretion in every area of life.

Where most smartphones connect you, Agent Q is designed to act for you, through:

✅ VPS – The VERTU Productivity Suite

A network of specialised AI agents built for founders, executives and entrepreneurs. From meeting transcription and automatic travel arrangements to financial insight and health scheduling — VPS acts like a private executive team living inside your device, supporting focus and clarity.

✅ AIGS – Concierge Reimagined

Building on VERTU’s iconic concierge service launched in 1998, AIGS blends AI precision with human empathy. When AI execution reaches its limit, a live VERTU concierge seamlessly steps in 24/7 — combining intelligent automation with emotional intelligence.

✅ Ruby Talk – One Press, Full Execution

Replacing the original Ruby Key, Ruby Talk activates a distributed network of over 200 AI agents ready to execute complex tasks via natural conversation — redefining digital interaction into a calmer, more human experience.

Photography as Art and Mindfulness

Agent Q is the only luxury smartphone to feature a mechanical zoom lens inspired by Swiss watchmaking engineering, paired with the golden 35mm focal length for true-to-eye imagery.
With AI creative templates and conversational editing, users can transform daily moments into cinematic stories with ease — turning content creation into an effortless, mindful ritual rather than a time-draining task.

Security as a Pillar of Emotional Wellbeing

Digital safety is a growing wellbeing concern. Agent Q offers:

• Hardware-level encryption
• Triple-System Architecture for personal, private and ghost mode usage
• End-to-End Sanctum Encrypted Communication
• 10TB Distributed Vault for untraceable data protection

Because true luxury is peace of mind — knowing your digital life is safe.

Available Exclusively at Harrods

This launch marks a symbolic homecoming for VERTU, returning to the world’s most prestigious luxury retail destination.
Available now at Harrods Knightsbridge, London — a destination where craftsmanship, wellness service culture and innovation align.