Healthy jam brand Fearne & Rosie has started 2026 with the launch of two new seedless fruit preserves, offering a smoother texture while maintaining the brand’s commitment to high fruit content and reduced sugar.
Known as one of the UK’s fastest-growing jam brands, Fearne & Rosie continues its mission to reinvent traditional spreads with a healthier approach. The new Strawberry Seedless Preserve and Raspberry Seedless Preserve take two of the brand’s bestselling flavours and transform them into beautifully smooth alternatives — ideal for those who prefer flavour without seeds.
Each jar contains an impressive 70% fruit, delivering naturally rich taste with 40% less sugar than standard jams. The strawberry preserve includes the equivalent of 31 strawberries per jar, while the raspberry version features around 51 raspberries, creating vibrant, fruit-forward flavour without excessive sweetness.
Both preserves are vegan-friendly, made using all-natural ingredients, and contain no added concentrates, which can often increase fructose levels. The result is a cleaner, more balanced spread designed to support healthier everyday eating habits.
Founder Rachel Kettlewell, a former teacher turned entrepreneur, explains the thinking behind the launch:
“Smooth or textured, the jam debate can really divide opinion, so we wanted to create something for everyone. These preserves offer the same delicious flavours our customers love, now with a perfectly smooth finish. They’re ideal stirred into porridge, spread on warm toast, or added to yoghurt and granola for an easy, nourishing snack.”
Since launching in 2019, Fearne & Rosie has focused on reducing sugar consumption while keeping food joyful and accessible. The brand estimates it has helped remove over 20 million grams of sugar from UK diets in the past year alone, contributing to growing consumer demand for healthier pantry staples.
Beyond nutrition, the company also places strong emphasis on social and environmental responsibility. Fearne & Rosie is proudly B Corp certified, supports food education initiatives in schools, and donates a minimum of 2% of revenue to charitable causes, including partnerships with Children in Need and FareShare.
The new Fearne & Rosie Strawberry Seedless Preserve and Raspberry Seedless Preserve are available from Ocado and fearneandrosie.co.uk, priced at £3.50 for a 310g jar.
For updates and recipe inspiration, follow @fearne_and_rosie on Instagram.
