Cert champions an end to single-use plastic bottles & holding precious water hostage
Cert is a positive, common-sense response to a growing clamour for sustainable, ‘planet responsible’ household cleaning that strikes just the right balance of being tough on bacteria & viruses YET gentle on the wider planet.
Homecare cleaning has historically been dominated by over-engineered, old-school detergents and an array of fragrant, plant-based cleaners, who for all their good intentions still prioritise single-use plastic, whilst hoarding lakes of precious water in unwieldly, aisle-clogging ranges.
Cert is proud of its unique positioning as a pre-dosed tablet that offers hospital-grade, anti-viral protection with a near neutral Ph; a 2-in-1 disinfectant and detergent composition which combines effortlessly with tap water killing 99.9% of all bacteria and enveloped viruses including COVID-19, Delta and Omicron
Cert is the latest offering from Hydrachem, a UK based, global voice in disinfection and water purification that operates across 60 countries around the world, partnering with high profile, non-profit organisations, countless market-leading healthcare institutions and the NHS.
According to Hydrachem sales director Michael Lawrence, ‘As a business with a proven track record in providing hospital-grade cleaning solutions for decades, we thought we were better placed than most to foster the next generation of reassuringly hardworking homecare sprays. Our enviable track record in water reclaiming projects certainly means that we understand better than most the need for products that don’t hold precious water trapped in wasteful, single-use plastic bottles.’
From the very outset, 10% of all Cert’s bottom line profits will be reinvested in deserving global water purification projects, supporting those water-deprived communities in most need.
Certcleaning.com
EDITOR’S NOTES
Blister Packs: This Spring will see Cert swap out its plastic refill tablet tubes for recyclable cardboard blister packs to further reduce the business’s single-use plastic footprint.
Every blister pack of Cert stops 32 bottles of single-use plastic from joining our already creaking ecosystem.
Besides Homecare – Cert is targeting small businesses where hygiene reassurance for customers is key: dentists, nail salons, delis & cafes, funeral parlours….
Cert is a British-made made innovation from Sunny Sussex
Price points: – New Cert 32 Blister Packs £5.99
