For many successful and well-established brands, the need for online marketing kept being put on the back burner as more important issues and opportunities arose. It was seen as something that would be nice to have but would play a lesser role than their successful brick and mortar marketing activities. 

But then the COVID-19 pandemic happened. And it took the wind out of the sails of many well-known brands and made them struggle to maintain market share in a world suddenly turned upside down by the lockdowns and quarantines that characterised 2020 and 2021. 

While the pandemic curtailed the ability of consumers to visit their favourite stores, it didn’t curtail their shopping habits. Companies that had embraced the future and adopted an online marketing strategy soon found themselves leading their sectors of the industry and enjoying unprecedented growth. 

Easy to Catch Up

While these brands missed the initial boat in getting into online marketing as one of their sales channels, it’s never too late to start marketing online.

The first step is to partner with an experienced digital marketing agency. Online marketing involves a different skillset from brick and mortar marketing, and you’ll want to team up with an agency that has experience in all the online advertising platforms as well as all the SEO and data-driven elements that are a part of a comprehensive digital marketing strategy. 

You can be up and running with an efficient online marketing strategy in under a month. And you can start effectively catching up to competing brands that had a head start on you.  

Greater Range of Data Resources

The fastest way to catch up is to team up with a knowledgeable and data-driven partner. While creating a company database of sales statistics and preferences is nothing new in the world of marketing, online marketing has raised the use of data to an entirely new level. 

The old style of data-driven marketing relied on in-house data from your customers and data supplied by trade magazines and organisations. These days, your data-driven partner will be able to access data from each of the social media and Google ad platforms they use to market your brand’s products and services. 

You’ll be able to see and use data from competitors, and you’ll be introduced to the targeting features of the platforms. These targeting features allow you to focus your marketing efforts on your ideal desired audience and stretch your marketing budget at the same time. You’ll discover a whole new world of customers and opportunities to explore. 

Best of all, you’ll be partnered with a skilled digital marketing agency that will keep your marketing efforts focused and on track. Your partner agency will run the marketing campaigns for you and prepare graphic reports that keep you informed of their progress. 

Don’t let the next economic downturn catch your brand sleeping. Incorporate an online marketing strategy to capitalise on everything the internet can provide for your brand as soon as possible.