How Soft2Bet’s Founder Champions Well-being for Himself and His Team

The iGaming world moves fast. Platforms evolve, markets expand, and competition never sleeps. But at the heart of Soft2Bet — one of the industry’s rising stars — is something refreshingly human. Founder Uri Poliavich doesn’t just push for innovation and performance; he insists on balance. In a sector often driven by speed and scale, he’s quietly championing something else: well-being for himself and for the hundreds of people building Soft2Bet’s success story. Because in Uri’s world, a thriving business starts with a healthy team.

A Human-Centered Leadership Approach

Leading a fast-growing tech company isn’t exactly known for being restful. But Uri Poliavich seems to be rewriting that script — or at least editing it heavily. His approach of blending ambition with intention has replaced the typical ”always available” mindset with a more balanced and worker-first approach. It doesn’t just impact the office culture. It’s central to how Soft2Bet sees the future of iGaming. 

Well-being at the Core of Company Culture

When a company grows as fast as Soft2Bet, it’s easy to assume that speed comes at the cost of sanity. But Uri Poliavich seems determined to prove otherwise. At Soft2Bet, well-being isn’t a box to tick or a buzzword for the careers page — it’s baked into the culture. From the way people work to the way they’re supported, the company has found ways to make wellness part of the everyday. Here’s how:

Flexible Work That Actually Works

Forget one-size-fits-all schedules and performative “remote-friendly” policies. Soft2Bet’s flexible model allows employees to work in ways that suit their lives — not the other way around. Productivity is not about location; it’s about trust. 

Mental Health Is Taken Seriously 

In a fast-paced industry like iGaming, mental health can’t be an afterthought — and at Soft2Bet, it isn’t. Soft2Bet backs mental wellness with genuine support — from accessible tools to honest dialogue and leaders who pay attention. Often, the most powerful thing a team can hear is: you come first, and that’s okay.

Growth That’s Personal, Not Just Professional

Well-being goes beyond mindfulness apps and yoga mats — it’s also about being pushed to grow, feeling seen, and knowing your work matters. Soft2Bet invests in its people with training, development paths, and genuine opportunities to grow. The goal? Help individuals thrive — not just in their roles, but in their careers.

Uri Poliavich’s Personal Practices

Culture starts at the top. And at Soft2Bet, Uri Poliavich doesn’t just talk about well-being — he actually lives it. His approach isn’t built on grand gestures or CEO soundbites but on the quiet consistency of daily habits. The kind that keeps a founder grounded while running a company that never slows down. By setting the tone for balance and clarity, he gives his team permission to do the same.

Here’s how Uri keeps both feet on the ground — even while steering a rocket ship:

• Clear boundaries – He knows when to log off and expects others to do the same. Hustle culture? Not his thing.
• Physical well-being – Whether it’s walking meetings or time blocked for workouts, movement is part of the day, not squeezed around it.
• Mental resets – He carves out time for reflection, not just reaction. A quiet walk or tech-free break can be more productive than a fourth Zoom call.
• Setting the tone from the top – When leaders genuinely value well-being, it doesn’t just allow others to follow suit — it makes it the norm.

In a field where momentum is everything, Soft2Bet shows that pausing to prioritize people isn’t a weakness — it’s a strategy. With Uri Poliavich at the helm, iGaming might just look a little more human. And a lot more balanced.

Image by GDK-software from Pixabay