Any good marketer today knows that content is king. A brand or company that invests in creating standout content will immediately see the benefits through strong customer engagement and an increase in measurables such as sales or page views. Finding highly skilled staff to develop and execute quality content, however, is a difficult task, which makes hiring a content marketing agency an attractive solution for many small businesses.
If you are a small business owner or marketing manager and want to improve your brand’s content, here are some of the deliverables you can expect when you hire a content marketing agency.
Killer Written Copy
Writing copy is a lot harder than just putting pen to paper and writing. Copywriters need to balance expressing the company’s key messages with writing engaging and exciting copy that fits the desired tone. Potential customers do not want to spend large amounts of time reading copy to understand the message, which means writers need to be very concise with their language.
Agencies with professional writers on staff can help you create a lot of meaningful written content across multiple mediums. Each piece of written content, whether that be on your website, social media pages and posts, or advertisements, needs to be expertly written to maximize its value. When you work with an agency, you can trust the professional writers on staff to achieve your written content goals.
Stunning Images
Nothing grabs a consumer’s eye while they are scrolling through their social media feed or browsing the web like a high-quality, striking image. Images are a tried and true way to convey a message to audiences in a quick and digestible manner and have been the backbone of marketing for decades.
The quality of an image isn’t the only metric from which to judge good content. Equally important are the image’s mood and tone, as customers will associate your brand with your imagery. For example, it would be incongruous for a brand selling baby products to use dark colors and imagery. Content marketing agencies have a breadth of experience with clients across multiple industries and will have the in-depth knowledge to create high-performance images that match your target market.
Informative Infographics
One of the most effective ways to convey information, data, and statistics in a creative and engaging way is through infographics. Many brands run into the issue of wanting to share complex information with their audience but struggle to do so without being boring; infographics solve that problem.
Creating an infographic requires an attentive eye to detail and skill in graphic design. Brands that utilize infographics will find an increase in website traffic and brand awareness.
Standout Video
Perhaps no media is more popular today than video content. Since the birth of YouTube and the ubiquity of camera phones, video content has never been more prolific. That said, because of the increase in video content on the internet, consumers have a more discerning eye for quality.
Content marketing agencies will have professional videographers and editors on staff to help your brand create high-quality video content. Having a team by your side with the best equipment and producers will let your customers know that your work is quality.
