Seissense: Designing an Ecosystem of Wellbeing

An interview with founder Hannah Farah

In an industry crowded with fast launches, white-label formulas and surface-level sustainability claims, Seissense moves with rare patience. Founded by designer and creative director Hannah Farah alongside two long-term partners, the brand is quietly building something far more ambitious than an activewear label — an entire ecosystem of wellbeing that considers what we wear, what we absorb, what we consume, and how consciously we live.

Reluctant to step into the spotlight, Farah has spent most of her career letting the work speak for itself. But as she prepares to launch both Seissense’s children’s line and a meticulously researched supplement brand, Sense Wellness, she shares the story, science and soul behind a company built slowly — and intentionally — from the inside out.

You were initially hesitant to be interviewed yourself. Why was that?

I’ve always preferred to stay behind the scenes. I’m confident in my work, but less comfortable being the face of it. I often say I’m “in transit” — confident creatively, but still growing into visibility. Maybe that comes with time.

But I also understand now why human stories matter more than ever. There’s so much AI, white-labelling and faceless branding that people crave connection. They want to know who is really behind what they’re buying — not just the aesthetic, but the intention.

Your background is in fashion, but Seissense feels more holistic than a clothing brand. Where did it begin?

Creativity has always been part of my life — I’ve been drawing and painting since I was five. I come from two very different family lineages: one rooted in science and medicine, the other in law and diplomacy. I was the creative outlier.

Seissense was born from identifying what was genuinely missing in the market. There are three of us behind the brand, and we wanted to create something meaningful — not just beautiful, but responsible. Clothing, movement, nutrition, ethics — they’re all interconnected.

That’s why Seissense exists alongside Sense Wellness, our supplement company, which will launch next year. Together, they form a complete wellbeing ecosystem.

Let’s talk about Sense Wellness. Ten years is a long time in development.

Very long — and very intentional. Sense Wellness has been ten years in the making, with seven of those years dedicated purely to research and development. This was never a trend-led decision.

We’re launching with 32 products, all USDA-certified organic, third-party tested, Whole Foods–derived and formulated to the highest regulatory standards. Even our minerals are certified organic — which people often say is impossible. It isn’t. It just takes time, expertise and commitment.

Our supplement formulator is also a lawyer, British-trained, and we work with UK-based certification bodies. Every claim is scrutinised. We don’t believe in “we’ll deal with it if we get caught.” We wanted to do it properly from the beginning.

Why was it important to pair supplements with fashion?

Because wellbeing doesn’t exist in silos. What you eat matters. How you move matters. And what you wear matters more than people realise.

Your skin is your largest organ. Chemicals, dyes, hormone disruptors — they seep in. Yet we obsess over nutrition and exercise while ignoring what sits on our bodies for hours every day.

That disconnect didn’t sit right with us.

Seissense fabrics are central to the brand. How did you approach sourcing?

With honesty and persistence — and a lot of sleepless nights.

We were very clear from the start: PFAS-free, hormone-disruptor-free, recyclable, and genuinely sustainable — not performative sustainability. That meant walking away from many suppliers.

Eventually, we found partners in China — something often misunderstood. We visited during Chinese New Year, and what we witnessed was extraordinary: decades-long employee retention, celebrations, transparency, pride. They didn’t pitch us. They invited us to see for ourselves.

They are now an extension of our team.

We continue to explore innovation — fabrics derived from orange peel, pineapple fibre, new biodegradable yarns — but we’re honest about what sustainability truly means. You cannot claim purity without full supply-chain accountability.

The aesthetic of Seissense feels very different to mainstream activewear.

That was deliberate. Activewear is loud. Logos, colours, noise.

We stripped everything back. Minimalism. Quiet confidence. High fashion sensibility applied to technical performance. Pieces that feel beautiful enough to wear beyond the studio — Pilates to coffee, errands to meetings — without costume-changing.

Our dresses, for example, are designed to warm up in, remove for practice, then step straight back into your day. Sneakers or heels. It’s modern life, thoughtfully designed.

You’ve also launched a children’s line.

Yes — because children deserve the same protection. Parents think deeply about what their children eat and how active they are, but rarely what touches their skin.

We launched with one piece — The Mali tracksuit — sizes three to fourteen. It’s a test, but the response has been strong. Next year, we’ll expand into full children’s essentials, including technical and active pieces.

Wellbeing starts early.

One of your most talked-about innovations is collagen-infused fabric. Tell us more.

The Collagen Performance Tee surprised even us.

The yarn is infused with collagen peptides derived from recycled fish scales — a by-product of the fishing industry. It offers skin-level softness, hydration, UV protection, antimicrobial properties and water retention.

Originally designed for women, men immediately gravitated to it. At Dubai Active, it became one of our most requested pieces.

It’s not about novelty — it’s about function, comfort and sustainability coming together beautifully.

Giving back also seems central to Seissense.

It is. From the beginning, we wanted to pay it forward — not as marketing, but as responsibility.

We’ve partnered with Nourish Fund in the UK, supporting clean water projects for the Malawian Lake community. £1 from every Seissense sale goes directly to building water wells.

What mattered most to us is integrity: only 9% goes to administration — and that supports local staff from the Malawian community. The rest goes directly to impact.

We plan to visit, build relationships, and be part of the community — not observe it from a distance.

Finally, what does the future hold?

This year has focused on low-impact movement. Next year, we expand into mid-impact, then high-impact technical wear — including a science-backed bra developed with a team who previously collaborated with Adidas. One piece. One year of development.

We don’t rush. We build slowly, cleanly and honestly.

Seissense isn’t here to shout. It’s here to last.

DISCOVER: seissense.com