The importance of a good night’s sleep has been recognised for some time now, but the negative effects of poor sleep are only just being acknowledged: The World Health Organization has declared it an epidemic.

Lack of sleep causes negative effects on human health and well-being, and the long-term impact of sleep deprivation has been associated with numerous conditions, such as diabetes, depression, hypertension and obesity.

Bed Guru are determined to help solve the sleep loss epidemic by raising awareness through the #ChooseSleep campaign – educating people about the importance of sleep and ways to help get the most from a good night’s shut eye. Bed Guru understand that no two people share the same sleeping requirements, despite this, it is their mission to ensure that everybody gets a great night’s sleep!

By creating a video outlining the mission of the Choose Sleep movement, Bed Guru hope to encourage a better night’s sleep, not only through sleeping on the right bed, but through making the right choices in life to combat the sleep loss epidemic. Through a series of initiatives, including a Spotify playlist designed to help you “reclaim your right to sleep”, the new sleep hub is their contribution to help stop the sleep loss epidemic.

Carl Walsh, Sleep Specialist at Bed Guru says: “It enhances your memory, improves your appearance, and lowers your food cravings. It helps to protect you from cancer and dementia, and wards off colds and flu. It lowers your risk of heart attacks, stroke, and even diabetes. You’ll even feel happier, less depressed, and less anxious. It will give you a zest for life you never knew you had. Choose sleep.”

Bed Guru hopes to raise awareness of the issue amongst its customers as well as the wider population. So far, the Choose Sleep video created by Bed Guru has been viewed by more than 24,000 people and the aim is to continue growing the movement with events around the country run by the Sleep Specialist Carl Walsh launching in September.