SweatSearch: A Revolutionary Fitness Community Set to Disrupt the Industry

SweatSearch, a next-generation fitness technology platform is set to redefine how trainers and clients connect, transforming users’ fitness journey starting this September. By creating a personalised fitness journey, SweatSearch unites people with a shared passion for self-improvement – making it easier than ever to find your match and achieve your fitness goals together. 

With the UK fitness industry valued at an impressive £2 billion in 2024, SweatSearch is breaking new ground as the first-to-market platform to offer a comprehensive match-making service for both clients and personal trainers (PTs). Available on both the Apple Store and Android – this game-changing app delivers unparalleled personalisation helping clients find their perfect PT based on key criteria, from fitness goals and interests, abilities and location. 

With 23,000 personal training businesses and 57,000 fitness instructors currently operating in the UK – finding the right fitness trainer can feel daunting. SweatSearch simplifies this process by making it easy for clients to find a personal trainer who aligns with their goals whether training for a marathon or simply maintaining a healthy lifestyle.  With a diverse range of PTs already on board from outdoor fitness enthusiasts to yoga experts, SweatSearch ensures there’s a perfect match for every fitness journey. 

SweatSearch’s advanced matching system not only helps clients find personal trainers tailored to their specific needs, but also makes personal training more affordable and accessible. Approximately one in five people (21%) of people find the gym intimidating and one in ten citing mental health challenges as a barrier to exercise. SweatSearch offers a comfortable and flexible solution. The platform also allows clients to save or ‘like’ a PT, ensuring that their preferred trainers receive all future requests. 

On the other side of the fitness equation, SweatSearch has recognized the struggle personal trainers face when building their businesses. For PTs, SweatSearch is a powerful tool to reach and connect with new audiences. By creating a comprehensive profile, which includes client reviews and testimonials, PTs can showcase their expertise and attract the right clients.  Additionally, PTs can offer their services at a reduced rate during off-peak hours, making personal training more accessible to a wider audience while filling empty slots in their schedule. Trainers can also climb the ranks on the ‘SweatBoard’ – a leadership system, which rewards top performers with cash incentives, giving PTs the ability to earn more passive income

.SweatSearch streamlines each aspect of the business process, from advertising and client acquisition to connecting trainers with clients and handling payments, including cancellation fees. This comprehensive system allows trainers to focus on what they do best – helping clients to achieve their fitness goals. 

Marcel Huisman, Co-Founder and Managing Director of SweatSearch, comments: “SweatSearch was born from a desire to create a community where personal training is accessible to all. Whether people are looking to find a long-term personal trainer, experience the mental health benefits from exercise, or  simply need more flexibility in your fitness routine, SweatSearch was created to help. This idea has been nearly a decade in the making – and for us, SweatSearch isn’t simply a booking or transactional platform, it’s a digital space to foster and grow a thriving community of personal trainers and clients. We have big global ambitions and we’re just getting warmed up!”

Alex Huisman, Co-Founder and CEO of SweatSearch said “Our vision was to create a modern platform that truly bridges the gap between personal trainers and clients, making fitness more approachable and personalised. We want to empowerPTs with a powerful tool to grow their business while making it easy for everyone to find the right support for their fitness journey. It’s a fresh approach that sets  SweatSearch apart and will revolutionise the industry.”

Thanks to Co-Founder and CEO Alex Huisman’s innovative approach, SweatSearch also introduced a business model called SweatEquity. This first-to-market concept offers shares of SweatSearch to PT’s who book a set number of sessions through the app each month. The model is poised to disrupt the fitness world by giving trainers a stake in the game.  PTs who book 50 sessions via the app within a month will also earn 1,000 shares worth £250. Plus, the first to hit their target will earn 10,000 bonus shares worth £2,500. This is a lucrative incentive that allows PTs to have real ownership in SweatSearch – making it not just a tool for their immediate business, but an opportunity to invest in their future. 

While starting in the UK, the platform is already on track to expand nationwide, and  other European markets within the first year. With a three-year goal of establishing itself across Europe, SweatSearch is forging partnerships with small and independent gyms to increase visibility and offer clients even more options, reinforcing its mission to be the go-to platform for healthy living.