White Rabbit Pizza Review: The Holy Grail of Gluten-Free Pizza Has Arrived

If you’ve ever searched for a gluten-free pizza that actually tastes like the real deal, your quest might finally be over. White Rabbit Pizza – known for their award-winning Italian gluten-free creations – has just redefined the standards for gluten-free dining. With their newly relaunched and rebranded Signature Chilled Sourdough Pizza Range, White Rabbit is delivering on its promise of “no compromise” – and trust us, your tastebuds will notice.

Gluten-Free, Guilt-Free – And Utterly Delicious

Let’s face it: gluten-free alternatives often come with trade-offs – odd textures, bland flavors, or a cardboard-like crust. But White Rabbit has cracked the code. Their artisan pizzas are crafted in a dedicated gluten-free bakery using a carefully developed sourdough recipe that includes gut-friendly ancient grains and a 24-hour slow-proving process. The result? A pizza so authentic in flavor and texture, you’d never know it was gluten-free.

Whether you’re celiac, gluten-intolerant, or simply reducing gluten for digestive wellbeing, White Rabbit offers a truly satisfying solution that doesn’t feel like a substitute.

A Pizza for Every Preference

White Rabbit’s chilled range includes something for everyone, regardless of dietary preferences:

• Margherita: A classic reimagined with creamy mozzarella, bocconcini balls, and aged pecorino.
• Salame: Topped with Napoli salami and smoky chorizo crumble – perfect for meat lovers.
• Vegana: 100% plant-based, featuring dairy-free MozzaRisella®, red peppers, mushrooms, and wild garlic.

Each one is hand-topped, seasoned with Mediterranean herbs, and baked to perfection in their bespoke gluten-free oven.

More Than Just Pizza…

Beyond their signature pizzas, White Rabbit has expanded their range to include:

• Roasted Garlic Focaccia – a rich, aromatic side perfect for sharing
• Gluten-Free Flatbreads & Pizzettas – ideal for snacking or entertaining
• Fresh Gnocchi & Ravioli – indulgent Italian classics without the gluten
• Classic Tiramisu – yes, a gluten-free dessert that actually tastes like the real thing

White Rabbit’s complete range is a testament to their dedication to creating truly joyful gluten-free food.

Made For the Gluten-Free Community, By the Gluten-Free Community

White Rabbit’s relaunch isn’t just a facelift – it’s a heartfelt response to years of customer feedback. As Co-founder and CEO Nick Croft-Simon explains, “We’ve listened, we’ve learned, and we’ve poured that knowledge into every product.” Alongside Italian chef and co-founder Matteo Ferrari, the brand has spent over a decade perfecting a product range that puts flavour, authenticity, and wellbeing front and centre.

Where to Buy

You can find White Rabbit’s gluten-free pizza range in major UK retailers:

• Waitrose, Sainsbury’s & Ocado – full chilled sourdough pizza selection
• Booths & Whole Foods – Margherita and Vegana options
• RRP £5.75 for 430g pizzas
• Roasted Garlic Focaccia also available via Sainsbury’s, Ocado, and Booths

Final Verdict: A Must-Try for Gluten-Free Foodies

For anyone who’s ever felt left out of pizza night or settled for second-best, White Rabbit has raised the bar. These are not just good gluten-free pizzas – they’re great pizzas, full stop. They support gut health, align with dietary needs, and most importantly, bring joy back to the table.

White Rabbit has truly delivered the holy grail of gluten-free pizza – and then some.