Social media has assumed the same importance in people’s lives that TV used to occupy. With social media becoming such a major part of the public’s focus, making good use of the advertising facilities on the various social media platforms is vital. But to do it well, you need the services of an experienced social media agency to keep track of all the sales channels available to you.
With practically every social media platform now offering some type of advertising service, keeping track of the different ad requirements of the different platforms can be difficult.
Knowing which platforms to use with different types of products and services also takes some experience and knowledge of the useful demographics of each platform’s users, and the benefits they present.
Tailoring Your Advertising to the Social Media Platform
For instance, if your company performs job recruiting services, you’d have much more success advertising on LinkedIn than Instagram. LinkedIn is geared towards professionals and job-hunters. Whereas the users of Instagram tend to be younger people more interested in lifestyle topics.
For technical products and services, YouTube would be a good platform on which to advertise by way of ‘explainer’ videos and tutorials.
Knowing the specific demographics of the various social media platforms in the region your targeting for advertising is another facet that an experienced social media agency can offer to your brand.
Knowing which types of ads would be more effective to a specific region, is research a quality social media agency has already performed and uses in their day to day operations.
Keeping Track of Sales Channels
But finding the right social media platforms to use in advertising your brand’s products and services is just one half of the battle. You still have to track the performance of your various ad campaigns across all the social media platforms you use to determine which ones are worth the money, and which ones need to be tweaked to deliver the results you desire.
This is where a social media agency earns its money. Most social media platforms offer metrics that tell you how your ads are performing. And some of the older social media platforms offer metrics and analytics that are quite elaborate and provide you with a lot of useful data. But analytics still need to be interpreted in order for you to make the correct decision on ad spending.
An experienced social media agency includes recommendations on as spending as part of their services and job description. They see it as part of their responsibility to offer sound advertising advice in the type of media they’re involved with on a daily basis.
They’re well-positioned to spot and take advantage of growing trends among the different platforms. This skill and experience in being immersed in the world of social media make these agencies invaluable in reaching the attention of millions of potential customers.
