2026 Wellness Trend: The Rise Of Fermented Drinks
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- December 8, 2025
We’re living in a moment where more and more people are actively managing their health day to day. Gut health in particular has gone from niche to mainstream, and consumers are looking for food and drink that do more than just taste good. Drinks like Goodie slot naturally into that “food as medicine” mindset. They’re preventive, enjoyable, and easy to make part of your daily ritual.
Fermentation is one of the oldest wellness practices – it preserved food, made it easier to digest, and added nutrients. What’s changed today is that people don’t have time to ferment at home, yet they want the same natural benefits. Consumers are fascinated because fermentation feels authentic, ancient, and science-backed, but they expect it in a ready-made, clean, and convenient format. Goodie answers that need perfectly.
These days consumers want experiences that feel fresh, enjoyable, even social. A concentrated fermented drink shot is easier to remember, more fun to share, and it signals wellness in a way that a capsule never will.
Most products on the market have between one and eight strains. We went the other way: the more diverse the gut microbiome, the more resilient it tends to be. So we created the world’s highest strain count – 96 live cultures in every shot.
We like to think of the gut as being full of different locks. Each strain of good bacteria is like a unique key – one strain might help unlock better digestion of fibre, another might unlock access to certain vitamins or antioxidants. The more keys you have, the more locks you can open, and the more benefits your body can access from the food you eat. That’s why Goodie was designed with 96 different strains, all working together to help your body unlock and absorb the full spectrum of nutrients in your everyday meals.
This category is only going to grow. Gut health is just the beginning, consumers are already expecting and using drinks that support mood, focus, sleep, recovery. Functional drinks will be as normal on the shelf as energy drinks or sodas, and Goodie intends to be at the front of that wave.
By Mykolas Karpičius, CEO & Founder of Goodie
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Our Editorial Team are writers and experts in their field. Their views and opinions may not always be the views of Wellbeing Magazine. If you are under the direction of medical supervision please speak to your doctor or therapist before following the advice and recommendations in these articles.
