Are You Taking Supplements Safely? 81 Million Are Consumed Daily—But Most People Don’t Read the Labels

Supplements have become a daily staple for millions. In fact, new research reveals that the UK now consumes a staggering 81 million supplements each day. But here’s the alarming truth: 80% of people never check the ingredients label before taking them.

Why Are We Taking Supplements?

According to the Safe Supplement Report by clean supplement brand Earth’s Secret, 61% of UK adults take supplements, with the average person consuming at least two a day—adding up to 730 per year. Women are the biggest consumers, with 67% of UK females taking supplements compared to 55% of men.

The primary reason? A stronger immune system, with 50% of people taking supplements to help fend off illness. Other key motivations include:

• 28%: Boosting energy levels
• 21%: Compensating for restrictive diets (e.g., veganism)
• 17%: Improving sleep quality

The Hidden Dangers in Supplements

Despite the booming supplement industry—valued at £122 billion in 2022 and expected to reach £221 billion by 2030—most people remain unaware of what they’re actually consuming. Shockingly, only 20% of supplement users know how to identify harmful ingredients, while a concerning 39% rely on social media influencers for advice instead of healthcare professionals.

To combat this widespread confusion, Earth’s Secret has launched the Safe Supplement Campaign, designed to educate the public on supplement safety and transparency. A key part of this campaign is the introduction of the SafeSupp App—a revolutionary tool that allows users to scan supplement labels and instantly detect any harmful or unnecessary ingredients.

Introducing SafeSupp: The Game-Changing Supplement Safety App

Available on both the Apple App Store and Google Play, the SafeSupp app provides consumers with:

• Ingredient Analysis & Scoring: Instantly scan and receive a safety score for your supplement.
• 24/7 Chat Support: Get expert insights on the supplements you’re taking.
• Supplement Glossary & ‘Red Flag’ List: Learn about common ingredients and identify potential risks.

Dr. Amos Ogunkoya, GP & Sports and Exercise Medicine Specialist, endorses the app, stating: “Many people unknowingly take supplements with unregulated or harmful ingredients. SafeSupp empowers users to make informed, evidence-based choices.”

The 5 Essential Rules for Safe Supplement Use

To help consumers make better choices, Earth’s Secret has compiled five key guidelines:

1. Avoid ‘Red Flag’ Ingredients: Stay away from magnesium stearate, silicon dioxide, maltodextrin, guar gum, and brown rice flour, as they offer no real health benefits and may hinder absorption.
2. Look for Patented Ingredients: Opt for science-backed components like KSM-66 Ashwagandha (for stress relief) or PureWay-C Vitamin C (for immune support).
3. Check for Money-Back Guarantees & Dosage Accuracy: Reputable brands stand behind their products.
4. Verify the COA (Certificate of Analysis): This ensures quality and safety.
5. Avoid Proprietary Blends: These often hide actual dosages, making it difficult to determine effectiveness.

Take Control of Your Health with SafeSupp

With one in ten (9%) non-users avoiding supplements due to uncertainty about ingredients, SafeSupp is here to bridge the knowledge gap. Whether you’re an athlete, fitness enthusiast, or just looking to enhance your wellbeing, making informed choices is crucial.

Download SafeSupp today and ensure the supplements you take are truly benefiting your health.

For more information, visit www.earthsecret.com.