Holie Foods Review: The Bold New Brand Redefining Healthy Breakfast Cereal
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- April 30, 2025
If you’ve been searching for a healthy granola that’s big on flavour and clean on ingredients, meet your new breakfast obsession: Holie Foods. This innovative Dutch start-up has just launched in the UK and is already making waves with what they call the world’s healthiest cereal range. After trying it ourselves, we’re seriously impressed.
Now available on Ocado.com, Holie’s granolas and mueslis are free from added sugar and sweeteners, 100% vegan, and packed with natural protein and fibre. Our top pick? The Protein Peanut Butter Granola – crunchy, satisfying, and surprisingly indulgent without any of the usual cereal guilt. Other favourites include the Low Carb Crunch and 4 Nuts Crunchy Muesli, both perfect for those mindful of macros.
Founded in 2018 by former food exec Merick Schoute and ex-advertising strategist Valentijn van Santvoort, Holie is on a mission to disrupt a cereal market still saturated with ultra-processed, sugar-laden options. The result? A B Corp certified, sustainability-driven brand that’s already the #2 cereal brand in the Netherlands, outselling established names like Jordans and Eat Natural.
With early UK success outpacing local challengers, Holie is clearly here to stay—and we’re here for it.
Healthier mornings have never tasted so good.
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