Introducing It’s Magnesium, Backed by Female Biohacker Davinia Taylor: Three Core Products
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- September 26, 2025
At least 70% of the global population is deficient in magnesium, a mineral essential for mind and body balance. To address this, a new wellness brand has launched: It’s Magnesium.
Developed with science and simplicity at its heart, It’s Magnesium offers three targeted hero products — FOCUS, CHILL, and SLEEP — each designed to support a different state of mind through carefully selected, highly bioavailable magnesium formulations.
FOCUS is for clarity, not chaos, featuring magnesium that supports cognitive function to sharpen concentration and mental clarity.
CHILL is for logging off, not shutting down, using magnesium to soothe the nervous system and help the body unwind without sedating you.
SLEEP is for quality, not just quantity, formulated with magnesium that promotes deep relaxation to support restorative, uninterrupted sleep.
The brand was created to reframe magnesium as a modern essential, not just another supplement. With rising stress levels, digital overwhelm, and widespread sleep disruption, magnesium has never been more relevant — yet most people remain unaware of their deficiency.
Female biohacker and entrepreneur Davinia Taylor, together with her husband Matthew Leyden, are investors in the business.
Davinia said: “We are really excited to be part of this incredible brand, which is redefining the way people think about supplements. They use the very best bioavailable magnesium that your body actually absorbs — not just marketing hype, but real science delivering real results. It’s Magnesium is exactly what the market has been waiting for.”
The products are also endorsed by Tim Gray, founder of The Health Optimisation Summit, who commented: “Really effective, fast acting and tastes great too.”
The magnesium supplement market is crowded and confusing, often filled with overhyped products using cheap, poorly absorbed forms like magnesium citrate.
It’s Magnesium takes a different approach, using only high-quality, bioavailable forms chosen for specific benefits. These include magnesium bisglycinate for relaxation, sleep, and a calm nervous system; magnesium L-threonate for cognitive function, memory, and focus; magnesium malate for energy production, fatigue reduction, and recovery; and magnesium taurate for heart health, blood sugar support, and balance. This isn’t mass-produced supplementation with low absorption. This is magnesium with a mission.
Magnesium is vital because the human body cannot produce it. It is involved in more than 600 enzymatic reactions, biological processes, and cellular functions, meaning its impact is wide-ranging and supports everything from energy production to mental wellbeing. Quite simply, life would not be possible without it.
With clean formulations, purposeful design, and a bold new voice, It’s Magnesium is here to elevate wellbeing — one state of mind at a time. Celebrity fans of magnesium include David Beckham, Gary Neville, Davinia Taylor, and Cruz Beckham.
It’s time… It’s Magnesium. https://itsmagnesium.com/
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