Although much admired as a tasty, positive force of nutritious empowerment, the infuriatingly fiddly task of eating seeds has historically hampered seed’s ability to bathe in the same ‘good-for-you’ limelight as fruit, veg, nuts and even legumes!
From Day.1 Seed Snacks has promoted its own moreish healthy snacking vision, fiendishly simple yet deliciously distinct thinking that sits somewhere between fun-sized crackers and savoury biscuits and promotes ‘lightly-baked’ over fried, which ensures ‘unhelpful,’ saturated fats & carbs are kept to an absolute minimum.
And yet for all their ground-breaking successes: working alongside one of the UK’s leading artisanal bakeries, collaborating with both the Vegan Society & Sugarwise charities, being free from all 14 allergens and operating on both sides of the savoury/sweet divide, Seed Snacks has historically struggled to bridge the gap between cult, gluten-free disruptor to healthier snacking mainstay
That is UNTIL NOW!
Lockdown, for all its perceived negative connotations, actually provided some much-needed pondering time for the Pep & Lekker team to not only re-evaluate Seed Snacks current trajectory but to pick the collective brains of some of UK Retail’s healthier living luminaries. The broadbrush consensus was that Susan & Juliette’s well-intentioned quest to meet every imaginable wellbeing tick box had inadvertently resulted in a well-rounded treat unwittingly diluting its mainstream appeal. A small yet significant recalibration of the award-winning recipes was urgently required to not simply reaffirm but extend Seed Snack’s everyday fine snacking appeal.
The swathe of positive reaction to a handful of simple tweaks has been nothing short of sensational:
- Swapping out sunflower for Filippo Berio olive oil now means that Seed Snacks can extend its appeal to the discerning keto community.
- A slight down-weighting in chia seeds (reduced bitterness) coupled with a touch more Himalayan Pink Salt (and date syrup for the sweet variants) has resulted in the gentle dialling up of taste profiles YET with no adverse pruning of nutritional worth
- More vibrant and intuitive packaging (that doesn’t crinkle) means more consumers than ever can fully appreciate how this is a 5-strong range that screams broadbrush appetite appeal whilst still meeting a number of proud wellness commitments: low in carbs, no refined sugars, high in fibre (good gut health), gluten-free and all-natural ingredients…
The moral of this happy story is never lose sight of 1st principles but don’t be afraid to adapt or pick the brains of Fine Food Community Wise Owls, because even the smallest tweaks can lead to meaningful upturns in fortunes
