The Lesson I Never Saw Coming

The lesson was painful, but the timing was perfect. I had to lose momentum to find the mission.

Q: Before we talk about Drop, tell us about the moment everything started.

A: It started with a simple question:

“Why are so many wellness products focused on marketing instead of genuinely helping people?”

Back in 2021, before AI could build websites, write copy, create designs, and launch businesses in minutes, everything had to be done manually.

Every label.

Every design.

Every product formula.

Every supplier conversation.

Every decision.

There were no investors.

No business partners.

No funding rounds.

Everything was funded by me.

Every pound invested was my own money.

Every mistake was my responsibility.

Every risk was personal.

Most people only see the finished brand.

They don’t see the years spent building it.

Q: What made you believe you could compete in such a crowded industry?

A: Honestly, I didn’t know if I could.

What I did know was that I wasn’t interested in building another supplement company.

I wanted to create products I’d be proud to give my friends and family.

Products built around effectiveness.

Not hype.

Not trends.

Not whatever was popular that month.

I believed people deserved better.

And I still do.

Q: Your first product wasn’t a success. What happened?

A: It failed.

Simple as that.

I invested money into it.

Launched it.

Waited.

And nothing really happened.

Looking back, most people would’ve probably stopped there.

But I felt like I had already come too far to quit.

So I took another risk.

Invested again.

Created another product.

And that decision changed everything.

Q: When did you realise something special was happening?

A: When people started trusting the product.

That’s the part that felt surreal.

Not revenue.

Not sales.

Trust.

More than 40,000 customers eventually chose a product I had built completely from scratch.

In a market filled with hundreds of competitors.

That responsibility felt enormous.

Because every order represented a real person putting something I created into their body and trusting it to improve their wellbeing.

That never stopped feeling humbling.

Q: Was there a moment when you thought you’d made it?

A: Absolutely.

For a while, everything seemed to be working.

Orders were coming in constantly. Demand was growing faster than I ever expected. We were processing a huge volume of orders, building a loyal community, and hearing incredible feedback from customers.

I genuinely thought the hardest part was behind me.

Looking back, I was confusing momentum with success.

And life was about to teach me the difference.

Q: Was there a moment when you genuinely thought the business might not survive?

A: Yes.

And it wasn’t because the product wasn’t working.

That would’ve been easier to accept.

The hardest part was knowing the product was working.

Customers loved it.

People were reordering.

People were sharing incredible experiences.

Yet at the same time, everything around the product was breaking.

Stock couldn’t keep up.

Demand exploded faster than we could fulfil it.

Orders piled up.

Customers waited longer.

Pressure increased every day.

It felt like I was watching success and failure happen at exactly the same time.

Q: What was the darkest period of the journey?

A: It wasn’t one big event.

It was hundreds of small things happening at the same time.

Stock issues.

Customer complaints.

Operational problems.

Pressure from every direction.

And then there were the emails.

Most customers were understandably frustrated and simply wanted answers.

But occasionally there were messages from people threatening chargebacks.

Threatening legal action.

Threatening to leave negative reviews unless they got exactly what they wanted.

A few even tried to use the situation to damage the brand.

When you’re building something from scratch, those moments hit hard.

Because the business isn’t just a business.

It’s years of your life.

It’s your reputation.

It’s your identity.

When somebody tells you they’re going to destroy something you’ve spent years building, it stays with you.

Q: What did that feel like emotionally?

A: Heavy.

Really heavy.

People often talk about entrepreneurship as freedom.

Nobody talks about responsibility.

I remember waking up thinking about stock.

Going to sleep thinking about stock.

Checking emails and feeling my stomach drop.

At one point it became so overwhelming that I hired someone to read and reply to customer emails because I struggled to face them myself.

Not because I didn’t care.

Because I cared too much.

I took every complaint personally.

Every negative review personally.

Every angry message personally.

That was one of the hardest lessons I had to learn.

Q: What was the moment you realised something had to change?

A: When I stopped recognising the company I wanted to build.

I started Drop because I wanted to help people.

Yet every day had become about stock.

Problems.

Fulfilment.

Stress.

The mission was being buried underneath the momentum.

That’s when I realised growth had become a distraction.

If I kept chasing volume, the business might become bigger while becoming worse.

And I wasn’t willing to let that happen.

Q: Most founders would’ve pushed harder. What did you do?

A: The opposite.

I hit the brakes.

Hard.

I completely stopped paid advertising.

Which sounds crazy after spending years trying to grow.

But I wasn’t interested in building a bigger problem.

I wanted to build a better company.

For the first time, I stopped asking:

“How do we grow faster?”

And started asking:

“How do we build something that lasts?”

I slowed everything down.

Focused on rebuilding trust.

Fixing fulfilment.

Improving systems.

Improving customer experience.

Thinking long-term instead of short-term.

Patiently.

Quietly.

Behind the scenes.

At my own pace.

Q: During this rebuilding phase, what kept you going?

A: The customers.

Not the revenue.

The customers.

I started reading genuine customer experiences again.

The real ones.

People saying the product changed their life.

People saying they felt calmer.

Happier.

More focused.

More like themselves again.

Some customers even shared stories about being able to reduce their reliance on medications after improving other aspects of their wellbeing and lifestyle.

Those messages hit me hard.

Because that was the reason I started Drop in the first place.

To help people.

Not to chase numbers.

Not to chase growth.

To genuinely make a positive difference.

Q: You openly challenge parts of the supplement industry. Why?

A: Because I believe consumers deserve better.

During the rebuilding phase, I spent months studying brands, formulations, ingredients, and manufacturing practices.

The more I learned, the more convinced I became that too many products are built around marketing first and effectiveness second.

Not every brand.

There are fantastic companies doing incredible work.

But there’s still so much room for improvement.

That made me even more determined to build products differently.

Cleaner.

More innovative.

More effective.

More transparent.

Q: Why did you choose liquid tinctures instead of capsules or powders?

A: Because I wasn’t looking for the easiest option.

I was looking for the best option.

Every manufacturer encouraged capsules.

They’re easier.

Cheaper.

Faster.

With the same budget, I could probably have manufactured three to five times more stock.

I likely would’ve avoided many of my stock issues.

But that’s not why I started.

I became fascinated by bioavailability and absorption.

A supplement only works if your body can actually use it.

That’s one of the reasons we focused on advanced liquid formulations.

They’re significantly harder to formulate.

Harder to manufacture.

Require more research and development.

But I believe they’re worth it.

And I still do.

Q: Looking back now, what was the biggest lesson?

A: That success can hide problems.

Momentum can make you feel invincible.

Growth can convince you everything is working.

Until one day life forces you to slow down and take a proper look.

Looking back, losing momentum was one of the best things that ever happened to me.

Because I finally stopped chasing growth and started building with intention.

The lesson was painful.

But the timing was perfect.

I had to lose momentum to find the mission.

And the setback that nearly broke the brand became the reason it survived.

Q: Where is Drop today?

A: Stronger.

Smarter.

More focused.

Our flagship Happy Mind Drops are coming back fully in stock this June 2026. 

We’re now available on Amazon UK, Ireland, Canada, in Germany plus at Tesco online which is a massive milestone for us. 

The foundations are stronger.

The systems are stronger.

The vision is stronger.

But the mission remains exactly the same.

Continue creating innovative products.

Continue helping people.

Continue earning trust.

One customer at a time.

Q: What is your mission now?

A: To create some of the world’s most innovative wellness products.

To prove that supplements can be both enjoyable and genuinely effective.

To keep pushing standards higher.

And most importantly, to create products that make a positive difference in people’s lives.

Because money comes and goes.

Growth comes and goes.

But impact lasts.

And that’s what makes the journey worth it.

Founder’s Note

Looking back, I wouldn’t change any part of this journey.

The highs taught me what was possible.

The lows taught me what truly matters.

Today, The Drop serves customers across multiple countries, our flagship products are back, and the mission is clearer than ever.

We’re not here to build just another supplement company.

We’re here to create products that genuinely improve people’s lives.

And in many ways, this is still day one.

For updates follow IG @enjoythedrop