New protein supplement designed exclusively for over 50s

Only 25% of Brits over 50 are eating enough protein to prevent avoidable muscle loss – survey 

A registered dietitian who wants to help the over 50s increase their protein intake has launched a new protein supplement. Designed to combat age-related muscle loss and maintain healthy body function. 

Provytl 50+ is the only evidence-based daily protein supplement specially formulated to enhance and extend healthy, active living in the over 50s.

Being unflavoured with no sweeteners or flavourings and only 66 calories a sachet, Provytl 50+ is designed to suit a more mature palate.

“Provytl 50+ is designed to allow people to easily increase their protein intake by adding it to food and drinks to keep protein levels topped up throughout the day,” explains Zoe Cottrell, a registered dietitian and the brainchild behind Provytl. 

“Working on both medical and surgical wards and often with older people who had experienced a fall, I found I spent a lot of time telling people the same message: as we age, we need to increase the amount of protein we consume to stay healthy.” 

“Many people are not aware of this increased need and that’s why we have this protein gap between what we need and what we are consuming, which I want to help bridge with Provytl 50+.

“We’ve also created a Protein Calculator on our website for an easy way for people to work out how much protein they should be eating each day.”

A new survey undertaken by Provytl found that fewer than 25% of people aged over 50 are consuming the recommended daily amount of protein, which is up to twice as much as people under 50 need. 

Fewer women than men over 50 eating the recommended amount of protein 

Worryingly, Provytl’s survey shows that 12.5% of women over 50 say they only consume their recommended amount of protein once a week and most people surveyed say they only eat their recommended amount 2-3 times a week. 

Nearly 1 in 4 (22%) of those who do not eat enough protein say they don’t have the appetite to eat the required amount, while an additional 16% say they can’t afford it.

“We never stop needing protein for the health of our muscles, bones and vital organs,” explains acclaimed media doctor Miriam Stoppard. “As we get older, however, it becomes more difficult to be sure we’re consuming enough protein so a protein shake that can be taken as a drink or added to a food is a good way to top up our daily needs”

You can find out about the science behind Provytl on the dedicated website page.