Olympic Gold Medallist Dame Kelly Holmes launches innovative new creatine supplement True Creatine+ by Ancient + Brave

Unique new product set to redefine the category and enhance physical performance and tackle menopause symptoms

Ancient + Brave, one of the UK’s fastest growing wellness brands, today unveils the new creatine supplement, designed to provide whole body and mind benefits.

• Ancient + Brave makes its debut in the creatine market with a new supplement designed to challenge category perceptions and share creatine’s untapped whole body benefits with a new audience
• With deficiency and insufficiency rates at an all time high in the UK, True Creatine+ has been
• expertly formulated to include taurine, with this unique synergistic blend offering up to 15% of the recommended daily value for both vitamins
• Tailored to support physical performance, recovery, cognitive function, menopausal symptoms, longevity, and overall health

Olympic gold medalist Dame Kelly Holmes has launched a new plant-based creatine capsule designed to enhance physical performance and tackle menopausal symptoms.

The unique product by Ancient + Brave called TrueCreatine+ also offers a wide range of holistic benefits that support full body health, recovery, cognitive function – a first in the category.

With joint discomfort a widespread and growing problem in UK adults Ancient + Brave has released a new daily dose capsule designed for joint care and mobility.

Ancient + Brave, the B Corp certified creator of pure and potent collagen supplements and blends, is launching the innovative supplement set to disrupt the creatine market.

Following recent research revealing the broader benefits of creatine beyond physical performance, the expert team at Ancient + Brave has formulated True Creatine+; a potent supplement designed to improve physical enhancement and support brain health, longevity, and specific lifestyle needs.

Ancient + Brave ambassador Dame Kelly Holmes said: “I’m all about efficiency, and performance, so I love it when a supplement delivers on multiple fronts. True Creatine+ doesn’t just fuel my workouts—it also helps to speed up my recovery, and supports my daily energy. I love the added Vitamin D and Magnesium which help to keep me going through my busy schedule.”

This next-generation creatine blend is formulated with taurine – a vital amino acid which sustains vitality and longevity by guarding the body against oxidants – as well as up to 15% of the recommended daily value for both vitamin D and magnesium which are key for stress management and mood regulation. 

The combination of these powerful ingredients sets True Creatine+apart from the existing creatine products in the category, which usually offer creatine only. The addition of these essential micronutrients supercharge the blend, delivering benefits which are not solely fitness orientated, but for the whole body and mind. 

The creatine in this efficacious supplement improves muscle strength, cognitive and physical performance and as the latest research shows, supports menopause symptoms. Ancient + Brave’s new and innovative supplement comes as a flavourless, highly soluble powder which can be mixed into a liquid of choice and taken daily for optimal effects as part of your morning ritual.

True Creatine+ joins Ancient + Brave’s impressive roster of collagen supplements and blends, including the first-of-its-kind collagen capsule, Noble Collagen, which improves joint health in as little as three weeks. It also joins the highly popular True Collagen (from bovine sources) and Wild Collagen (from marine sources), which have also been expertly formulated to support whole body health. Consumers can incorporate True Creatine+ into daily True/Wild Collagen routines to optimise their wellbeing and energise their day to day.

Dr Jenna Macciochi, Head of Innovation and Immunologist at Ancient + Brave, commented: “Creatine is one of the biggest breakout supplements since the pandemic and yet, we noticed that this powerhouse amino acid has been primarily confined to the male fitness world. This is where True Creatine+ comes in. This unique supplement provides an array of holistic health benefits and supports everyday active lifestyles, all while challenging restrictive category perceptions. We believe that everybody can benefit from this expert formula, from men to peri menopausal women to those seeking to positively age. Our formulation has been supercharged with essential micronutrients to power brave lifestyles, ensuring consumers get the most out of life.”

True Creatine+ is endorsed by Olympic legend and brand ambassador, Dame Kelly Holmes. 

True Creatine+ will be available to buy online at www.ancientandbrave.earth from 2nd September and will retail for £26.